Outbound Marketing Executive

5 months ago

North Newbald, United Kingdom Rhinox Group LTD Full time

**Job Title: Outbound Marketing Executive**

**Location**: Rhinox HQ, Small Wold Farm, North Newbald

**Department**: Marketing

**Reports to**: Marketing Manager

**Job Summary**:
As an Outbound Marketing Specialist at Rhinox, you will be responsible for the development and execution of dynamic marketing campaigns aimed at driving brand awareness, customer engagement, and sales growth. This role requires a creative and strategic mindset to effectively communicate with our target audiences through various digital and traditional marketing channels.

**Key Responsibilities**:

- ** Collaborate with Sales Team on Monthly Campaigns**:

- **Why**: Aligning marketing strategies with sales goals ensures cohesive messaging and maximizes the impact of each campaign, leading to increased lead generation and sales conversions.
- **Develop Social Media Posts for Monthly Campaigns**:

- **Why**: Effective social media presence boosts brand visibility, fosters community engagement, and drives traffic to our website and other digital platforms.
- **Capture Images and Videos of Products, Services, and Customer Experiences**:

- **Why**: Visual content is crucial for showcasing the value of our products and services, enhancing user experience, and increasing the overall effectiveness of marketing efforts.
- **Why**: Professionally designed materials attract and retain customer attention, convey brand identity, and support consistent branding across all marketing channels.
- **Create Promotional Discount Codes and Website Banners**:

- **Why**: Targeted promotions and eye-catching website banners incentivize purchases, highlight special offers, and drive sales during specific campaigns.
- **Compile Customer Lists for Targeted Campaigns**:

- **Why**: Leveraging historical purchase data enables personalized marketing, improving campaign relevance and increasing the likelihood of repeat purchases.
- **Develop and Send Bi-Weekly E-Shots**:

- ** Determine Optimal Timing for E-Shot Deployment**:

- **Create Additional E-Shot Campaigns for Overstocked Products and Key Interest Machines**:

- **Why**: Targeting specific products that need to move quickly helps manage inventory levels and addresses customer needs with timely and relevant offers.
- **Share Leads with Sales Team for Follow-Up**:

- **Why**: Providing the sales team with leads of interested but non-converting customers facilitates timely follow-up, increasing the chances of closing sales.
- **Produce Press Releases for New Product Launches**:

- **Why**: Well-crafted press releases generate media coverage, create buzz around new products, and enhance the company’s public relations efforts.

**Qualifications**:

- 1+ years of experience in outbound marketing or a similar role.
- Proficiency in Adobe Creative Suite (Photoshop, Illustrator, InDesign).
- Strong written and verbal communication skills.
- Experience with social media platforms and content creation.
- Ability to analyse campaign performance and adjust strategies accordingly.
- Detail-oriented with excellent organizational and project management skills.
- Ability to work collaboratively in a team environment.

**Benefits**:

- Competitive salary.
- Growth By Sharing bonus scheme
- Opportunities for professional development and career advancement.

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