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Senior Marketing Executive

4 months ago

Manchester, United Kingdom PHMG Careers Full time

**Senior Digital Marketing Executive**

**Role**: Senior Digital Marketing Executive

**Reports to**: Marketing Director

**Direct Reports**: None

**Location**: Stretford, Manchester

**Salary Range**: OTE £45-60K

**Background**:
There are only a few, rare opportunities that come along in a career that enable us to be leaders in a journey of positive transformation. This is a once in a lifetime opportunity to join the most exciting audio branding company in the world.

The PHMG marketing team are delivering initiatives with excellence to create an admired global number one Audio branding company.

The marketing team you are working with blends experience from the world's leading brands and admired organisation - including Gillette, The HUT Group, JD and PWC.

You will be working across multiple countries to develop marketing initiatives and activation plans. The lead country for many initiatives is the USA - the engine of growth for PHMG.

Current PHMG Markets include: U.S.A., Canada, UK, Australia, Ireland, Singapore, South Africa.

**Purpose of Role**

To build an admired PHMG brand, inspire our customers and to support PHMG business growth.

As a key member of the PHMG Marketing team you will be working with external agencies to brief, create & implement marketing initiatives with excellence to build brand awareness, deliver considered leads and ultimately grow the PHMG business. As a Senior Digital Marketing Executive, you will work closely with Senior Executives, Sales & Client Services and the Engineering/Development teams to deliver successful initiatives that support the business growth ambitions.

**The Senior Digital Marketing Executive Role**

The Senior Digital Marketing Exectuive will be expected - through leadership, actions and working in collaboration across the business - to support the delivery of PHMG's marketing vision:

- Initiate, lead, develop and deliver Marketing initiatives that will enable the business to generate incremental growth.
- Create & lead the development of 'customer benefit' focussed initiatives that meet the needs & requirements of our customers ahead of competition.
- Inspire and facilitate a customer-centric mind-set through the organisation.
- Planning & implementation of the Salesforce CRM & Pardot Marketing platform to transform the marketing function support for the business.
- Facilitate high performance teamwork with all internal and external partners.

**Core Responsibilities**

**Marketing Initiatives**
- Initiate, lead & support the development & implementation of marketing initiatives, with the emphasis on digitally focused initiatives including:

- Salesforce CRM & Pardot Marketing Platform
- PPC & SEO
- Website management & development

**Salesforce CRM & Pardot Marketing platform**
- The investment in Salesforce CRM & Pardot will deliver a transformation in the delivery and efficiency of Marketing support across the organisation.
- This role will be the lead role in the Marketing functions working with the Engineering/Development team, CRM Project Leads and other functions to plan and implement Salesforce & Pardot from. Marketing campaign & support perspective.
- Determine how to best leverage the Salesforce CRM/Pardot platform to aid support delivery, efficiency, campaign & activity automation and results of Marketing activities.
- Set up of new initiatives, campaigns & reporting requirements within the SF & Pardot platform

**Marketing Campaign Design & implementation**
- Initiate, lead & support the Campaign design and implementation process - working with the relevant external & agencies & internal/external partners to develop marketing campaigns to support brands and initiatives, focused on key KPI's and delivering measurable results.
- Review agency/team plans to ensure appropriateness of media, media spend, ability to deliver KPI's, match of available resource & competency.
- Work with the media agency/performance marketing agency to ensure maximum efficiencies of spend & seek out alternative options. Monitor the media spend & intervene when results fall below expectations/results have additional efficiencies available.
- For each initiative, understand the local Region/Country needs & adaptions necessary to deliver success.
- Lead the excellence in initiative delivery, understanding risks ahead of implementation and intervening when appropriate.
- Complete post launch review & assessments to ensure learnings are captured & incorporated into future plan

**Capture Insights & Understanding in the audio branding category/Sales & Client Services teams/Customers that will enable PHMG to meet customer needs ahead of competition**
- Enhance the PHMG Customer Journey with deeper insights including: Customer needs, requirements, attitudes, behaviours, potential touchpoints from a Marketing perspective through each stage of the Journey and amongst the key players along the journey route.
- Share insights across the business, leveraging growing understa