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Product Marketing Executive

4 months ago

Alton, United Kingdom Testo Limited Full time

**Product Marketing Executive - Thermal Imaging & Emissions**

Testo is a world leader in the design, development and manufacture of portable test and measurement instrumentation. Backed by nearly 70 years of measuring engineering experience our mission is to provide the best quality, service, and value in the industry. Testo is a major supplier to HVAC/R engineers, industrial, food & pharmaceutical companies in the UK & Ireland.

**The Role & Responsibilities**:
As a Product Marketing Executive, you will be responsible for the marketing products within the specified business unit. This role requires a deep understanding of market dynamics, key products, and target audience specifics. You will manage the marketing spectrum from website management and lead generation with marketing automation to social media engagement. Collaborating with and supporting sales teams, this position plays a critical role in driving sales opportunities and revenue growth.
- **Market and Product Expertise**

Gain and maintain in-depth knowledge of the market and the business unit’s key products.

Analyze market trends and customer needs to tailor marketing campaigns effectively.

Launching new products within allocated business unit from both a marketing and product dimension.

Ownership of all product data, keeping up-to-date and communicating updates internally/externally.

**Website Management**

Implementation, and SEO based optimization of the business unit's website content and thereby ensuring that the website serves as a vital platform for lead generation and product information.

**Lead Generation**

Develop and implement targeted marketing campaigns using a Marketing Automation System to generate high-quality leads.

**Social Media Management**

Create engaging content for various social media channels.

Schedule posts and interact with followers to foster social engagement and brand loyalty.

Monitor social media metrics and adjust strategies as needed.

**Budget Management**

Collaborate with Central Marketing to plan and manage the marketing budget effectively.

Ensure all marketing activities deliver on expectations within the allocated budget and maximise ROI.

**Sales Collaboration and Support**

Work closely with the Sales team to ensure alignment between marketing and sales.

Support the Sales team in lead contacting and conversion of sales opportunities into closed deals.

**Essential Skills & Qualities**:
Bachelor’s degree in Marketing, Business Administration, or a related field.

Understanding of digital marketing tools and techniques including SEO, SEM, and Marketing Automation Platforms.

Excellent communication, interpersonal, and writing skills.

Ability to manage multiple projects simultaneously and meet deadlines.

Creative problem-solving and analytical skills.

**Benefits & Additional Information**:

- Competitive Salary
- 20 days Annual Leave, additional 3 days for Christmas + Bank Holidays
- Birthday Day
- Group Personal Pension Plan (5% Employer 3% Employee)
- Group Life Assurance & Group Income Protection
- Free Onsite Parking
- Open Plan Office Environment
- Early finish on Fridays
- Office closes for Christmas and reopens in the New Year

Pay: £24,000.00-£26,000.00 per year

Schedule:

- Monday to Friday

Work Location: In person

Application deadline: 14/06/2024
Expected start date: 01/07/2024