Fostering Communications and Marketing Lead

3 weeks ago


Blackburn with Darwen, United Kingdom Lancashire County Council Full time

Salary £37336 - £41418 per annum pro rata | Fixed Term until 31/03/2025, Part Time, 21 hours

**IMPORTANT: PLEASE DO NOT APPLY FOR THIS VACANCY ON THIS WEBSITE PLEASE FOLLOW THE LINK BELOW**

In order to support all the authorities involved in the project, flexible and hybrid working is supported and encouraged

**Department: Children’s and Education**

**Shortlisting Date: 15th February 2024**

**Interview Date: w/c 19th February 2024
This is an exciting opportunity to join a brand new fostering recruitment team named Foster North West (tbc).

Blackburn with Darwen (Lead Authority), Blackpool, Cumberland, Lancashire and Westmorland and Furness Councils are launching a combined approach to Foster Carer recruitment and retention.

Foster North West is a Regional Fostering Recruitment and Retention Hub that will provide a warm, welcoming and positive approach to the start of the journey for prospective Foster Carers.

Foster North West is part of a Department for Education (DfE) funded programme, based on Stables Homes Built On Love, Social Work reform and includes:

- The launch of a responsive multi-skilled hub, which will offer meaningful support, that enables, and empowers prospective Foster Carers to begin their journey of ensuring children are healthy, safe, and happy in local and loving family homes.
- The hub will build on existing regional relationships across the local authorities to achieve our shared vision for foster care, and develop a strong single recruitment communications campaign.
- A foster carer retention programme that aims to provide support to individual foster carers tailored to their needs and develop the Mockingbird model. Which aims to improve placement stability, safety and permanence for children and young people, whilst also improving the support for foster carers.

The hub will:

- act as the first point of contact for those interested in fostering.
- boost the number of quality enquiries and build evidence of effective marketing strategies.

The Fostering Communications and Marketing Lead will:

- Be a valued member of the Foster North West Hub and lead communications and marketing activity for a new Regional Fostering Recruitment & Retention Hub; which aims to boost the recruitment of foster carers across the region, deliver a foster carer recruitment communications campaign.
- Plan and coordinate exciting and engaging marketing, promotional and recruitment campaigns and other activities that result in the successful recruitment and retention of foster carers across the north west cluster. This will include purchasing of and the development of regional communications and marketing campaign(s).
- Provide a dedicated communications and marketing function for the regional hub.

The roles will be recruited to in a timely way to meet our aim of launching the hub April 2024.

**If you think this role is for you, in addition to your CV, please include supporting information which evidences how you meet the criteria detailed on the key requirements document.**

For more information about the role and to arrange an informal discussion with a representative from the cluster of LAs please contact:



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