Head of Brand Marketing

3 days ago

Banbury, United Kingdom Joma Jewellery and Katie Loxton Full time

**THE OPPORTUNITY**

We have the exciting opportunity to join our Brand Marketing team as Head of Brand Marketing.

In this position you will report into the Head of Marketing, whilst working closely with the Managing Director, Creative Director and Senior Leadership team to drive our brands forward, developing highly engaging brand awareness campaigns and building our desirability within the target demographic.

You will be responsible for the development and delivery of brand marketing strategies and campaigns that drive awareness of Joma Jewellery & Katie Loxton brands globally. You will use your excellent management and coaching skills to oversee the brand marketing team, with a remit covering Brand Marketing, Organic Social, Influencer, PR, Copy and Digital Design.

You will make an impact by taking the lead on all things brand marketing related, working alongside the Senior Digital Marketing Manager to align strategies, content and ensure the wider team are meeting multi-channel marketing objectives.

You'll be able to predominantly work from home, with an average of one day per week working from our Head Office in Banbury, Oxfordshire.

**BEHIND THE BRANDS**

We’re a family-run, entrepreneurial company with an exciting pace of life and a bright and friendly team. We are passionate about creating stunning products with a personal touch and innovating our business behind the scenes. We value creativity, collaboration and integrity.

**HOW YOU'LL CONTRIBUTE**
- Work closely with the Head of Marketing to develop and implement the long-term brand marketing strategy, delivering alongside business objectives set out by the Directors
- Champion the understanding of consumer behaviours and motivations to leverage growth, delivered through consumer-driven strategy and brand positioning
- Collaborate with the Head of Marketing and Senior Digital Marketing Manager on the development and production of seasonal plans, taking the lead on Brand Marketing initiatives and reporting back on activation progress and results
- Oversee the annual brand marketing calendars
- Kick off seasonal launches and brand marketing campaign plans, aligning with the wider marketing team on channel activations, ensuring deadlines are met
- Managing the organic social media team to build highly engaging strategies and campaigns across multiple channels, accelerating follower growth and brand engagement in line with targets
- Overseeing the creation of successful partnerships, from paid influencer campaigns and organic seeding, to integrated influencer campaigns. Ensuring through effective reporting the success of influencer partnerships
- Responsible for the performance of the external PR agency
- Collaborate with the Digital Marketing team, Ecommerce team and Wholesale team to ensure campaigns run effectively across all channels, optimising the marketing mix and deliver monthly and annual brand revenue targets
- Manage the Lead Brand Designer and collaborate with the Senior Digital Designers on marketing requirements, overseeing marketing design briefs, providing feedback on changes, and approving assets for use
- Managing brand partnerships, including charity and sustainability initiatives, creating roadmaps for each project, and communicating with the wider business
- Working closely with the Creative Director; to manage brand content plans, own the brand’s tone of voice, story, and visual identity. Overseeing marketing copy and design needs, providing guidance for brand marketing assets from ideation to creation, ensuring the right product mix and aesthetic for all marketing channels
- Continually look for new marketing opportunities, ensuring that all marketing activity delivers commercial results and supports the global brand vision. Using your knowledge to challenge and influence at a senior level, bringing ideas, inspiration, and creative thinking
- Support the Head of Marketing and Managing Director in setting the annual brand budget. Being accountable for all budgets within your department; monitor brand marketing spend to ensure that all marketing activity is in line with the approved budgets, ensure teams keep within budgets and reforecast when required

**THE TALENT YOU'LL BRING**
- Proven success in the development and implementation of marketing campaigns
- Ability to lead, inspire and develop teams
- Experienced in building and delivering successful brand awareness campaigns
- Up to date understanding of influencer marketing, with a clear idea of whom to work with and how to make it happen
- Ability to develop and execute marketing plans
- Excellent communication and interpersonal skills
- Highly organised with strong attention to detail
- Creativity, with the ability to consistently align to the brand
- The ability to work practically as well as theoretically
- Ability to thrive in a dynamic evolving environment
- Experience working in the fashion industry desirable
- Highly motivated, with a ‘positive can do’ at

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