Head of Sales and Marketing

**Job description** - Head of Sales and Marketing

**Contract**: Full Time (Flexible working schedule: in-person and remote)
- Freshview Foods Ltd, Unit 2 Lowfield Drive, Wolstanton, ST5 0UU._
- **Salary Package: £50 - £75k + Performance Based Commission Scheme**_

**Why Freshview?**

**With the doubling of our warehouse size over the past year, Freshview has the ambition to double its turnover in the next 5 years. As Head of Sales and Marketing you will be accountable for driving turnover growth and a key leader within the business working with the Senior Leadership Team to meet our vision and strategy.**

**At Freshview Foods, we understand that commercial success is driven by talented employees and loyal customers. We are guided by our company values to put **_**care **_**into all we do to ensure the company’s high standards continue to be delivered by the whole team**.

**To Freshview, care is**:

- **C**ommitment to our people
- **A**mbition to grow
- **R**espect for our colleagues, customers and community
- **E**xcellence in service & quality

**What you'll be doing**

You’ll be providing strong leadership and management capabilities to convey the strategic vision of the business to your sales team and the wider business. Strong positive communication skills are fundamental for the role as you will need to be able to support, develop and motivate your team to achieve or exceed budgeted sales targets.

The position is a hands-on role for a leader who shows tenacity and drive. You will work closely with our internal team to grow our customer base as well as retain and develop our established customer accounts. You will be a strong negotiator and work with our commercial department on pricing and tenders to balance with our customer expectations.

You will have strong commercial expertise to evaluate and maximise business margins, profitability and maximise opportunities.

Working closely with the Managing Director, you will create and implement a high-quality marketing strategy to develop the Freshview Foods brand in the industry to identify business winning opportunities in line with our core business objectives and company values.

**Responsibilities**

**Sales Strategy**
- To develop and implement a strategic sales plan to achieve profit targets and drive business growth.
- To analyse existing and potential markets for new opportunities.
- Analyse competitors positioning and strategies.
- To work as a key member of the senior management team and be proactive in driving the business forward and play a key role in all strategic and business planning activities.

**Sales Operations**
- To be a team player, a natural people person with the ability to develop, inspire and energise a strong team. Capable of clear and decisive leadership ensuring standards are met and maintained in this fast-moving environment.
- Manage a small number of accounts while also targeting selected group or high spend accounts.
- Ensure focus is given to existing accounts either personally or via your sales team and identify at risk customers and support the team where necessary to retain existing customers.
- Train and develop your team, along with regular days spent out in the field.
- Introduce new and creative approaches to the sales team which will encourage the growth and development of the business.
- At monthly meetings with your team, in both group and individual forums discuss company and individual performance against the sales targets and objectives.
- Where necessary manage performance, ensuring support is given to individuals to help and motivate them to achieve their individual targets.
- Ensure the sales team complete monthly reporting using the company’s preferred CRM system and that it is being used effectively and provides a competitive advantage to the business.
- Possess a real desire to succeed, excel in leading and coaching a high performing team.
- Project a high level of professionalism, displaying the confidence needed to influence and win people over.
- To be creative and problem solve to navigate challenges and seize opportunities.
- Working with the Commercial Analyst and MD ensure pricing is amended and maintained to achieve the business targets on both band and spot/groups pricing.
- Assist in specific projects or activities as required by your line manager.

**A Leadership role within Freshview**
- Work with operations to identify new delivery areas which will enhance the growth of the business.
- Where necessary assist the operation/procurement teams in planning and forecasting of product launches or seasonal occasions.
- Prepare and present monthly reports to the Managing Director including sales results as well as an overview of the sales team and department.
- Where and when necessary, produce data/commentary for the business which reflects market trends.
- Ensure the company exploits all opportunities of communicating to potential and existing customers.

**Brand & Marketing**
- Manage