Graduate Consumer Research Executive

4 weeks ago

Stockport, United Kingdom NielsenIQ Full time

Company Description
**A - Global food & drink consultancy for out of home leisure**

Do you have a passion for food and drink? Ever wonder what makes a brand successful? Or what drives consumer drinking habits when they go out to pubs, bars & restaurants?

**About CGA**

At CGA we work with the biggest and most renowned food and drink businesses and most iconic brands, to help them understand the drivers of their performance as well as the consumer and market dynamics at play.

As the definitive source of integrated consumer insight and market measurement we inform strategies for our client’s growth. With offices in the UK and the USA, it is our vision to be the world’s leading business intelligence and strategic consultancy provider for the out of home leisure market.

At CGA our mission is clear: To use our phenomenal data & unrivalled expertise to provide our partners with fresh insight to help them be successful in the market we love.

**CGA values**
- BOLD - Brave with an opinion
- INNOVATIVE - Fresh & creative
- TRUSTWORTHY - Dependable & credible
- EXPERT - Knowledgeable & geeky
- SPIRITED - Passionate & obsessive

If you think you have what it takes to be a part of our future, we would love to hear from you. To be considered for an initial telephone interview please apply.

CGA is an equal opportunities employer.

**Job Description**:
Graduate Consumer Research Executive - Stockport (Hybrid)

**About this job**

CGA’s Graduate Consumer Research Executives are instrumental in supporting the setup and management of both qualitative and quantitative consumer research projects, enabling the team to unlock best-in-class consumer insight and uncover the key trends influencing the market and our client’s businesses.

Working closely with the Americas Consumer Research team to understand client objectives and research goals, the Graduate Consumer Research Executive supports the delivery of research solutions that meet the client’s brief and analyse the results to produce relevant insight and recommendations.

**Responsibilities**

**Research**
- Developing a good understanding of the different qualitative and quantitative research methods available & demonstrates pro-activity in learning more about different research techniques
- Processing, manipulating, and interpreting consumer data you will work on a range of projects to turn data into insight for clients
- Developing an understanding of recruitment, moderation, and analysis requirements of quality research
- Supports the setup, management, and moderation of various qualitative research methodologies (including working with relevant recruitment channels/companies)
- Supporting the design of basic surveys/topic/moderators/ guides for focus groups and field research
- Develop an understanding of core quantitative methodologies & the benefits of quantitative research
- Develop an understanding of qualitative techniques and the benefits and use of them
- Can script surveys accurately using CGA’s chosen scripting tools
- Supporting the design of quantitative surveys that meet the brief and research output requirements
- Support in relationships with third-party partners, including online panel providers, and field and recruitment providers to support project completion
- Contribute to the smooth running of all projects; do this effectively to meet all required deadlines, making sure all quality procedures are adhered to, abiding by MRS Code of Practice

**Analysis & Presentation Creation**
- Responsible for extracting all data required for analysis or briefs
- Support in the analysis of qualitative data, working with the project team in identifying key themes in line with objectives and assisting in the writing of reports
- Analyse statistical data, working with the project team in identifying key trends to provide clients with results from their projects in line with research objectives
- Develop an understanding of statistical testing, and how sampling and weighting issues affect analysis in order to analyze and interpret the data accurately
- Support in the construction of brief relevant & attractive presentations with guidance that provide clear direction to clients
- Begin to understand how to tell a relevant story to clients using research findings
- Work with CGA client teams to deliver within project timeframes and to meet brief objectives
- Support, where necessary, with client presentations to add context to findings

**Client Management**
- Responsible for delivering excellent internal customer service at all times
- Responsible for building great relationships with assigned key contacts, both in the business and within supplier businesses
- Confidently handle simple requests and queries from client teams
- Able to communicate the features & benefits of consumer research
- Proactive in sharing interesting trends or insights identified either in trade, in the press, or from wider CGA work with the client
- Proactively build an understan

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