Senior Social Media Executive

3 weeks ago


Manchester, United Kingdom Caramel Talent Limited Full time

**Overview**

Rare opportunity to join a company who are a game-changer, having developed their own SaaS product for HR and a certified Great Place to Work. Their intuitive and new software makes the working world a safer and fairer place for all. Due to phenomenal growth,the already established marketing team of 4 are looking for another person to join their team as a Senior Social Media Executive.

The role is a tale of two halves in numerous functions, being both social organic and paid, hands on and strategic, creative and data led... we are looking for someone who leaves and breathes social and everything that goes with it.

**The Role**

The Senior Social Media Executive will manage all social media channels, campaigns, and work with the Content team members to create an engaging and consistent audience experience. Research and analysis of social media trends, including social media ad revenueand web visitor data, will help to improve social media presence and campaign efficacy.

The role will also be an integral driver of the personal branding campaign for the company CEO, working with the wider marketing team.

**Responsibilities**
- Developing the company’s social media strategy and platforms (including target audience across each using social listening) to find gaps and opportunities for growth, particularly in regards to engagement, demand generation and paid social media costs vsreturns;
- Researching and keeping on top of latest social media trends and conversations within our industry and target audience to develop and improve strategies;
- Helping to achieve and exceed monthly KPIs on social media engagement and lead generation;
- Analysing social media campaigns with tracking systems to gather visitor data and determine efficacy and areas for social media campaign improvement;
- Working with the Content Marketers to develop and schedule engaging, creative, innovative social media content across all platforms in line with our brand guidelines and maintaining a consistent tone of voice which aligns with the company’s values and objectives;
- Working with the rest of the marketing team to help drive campaigns and event activity;
- Continuing to implement (and adapt if necessary) current processes such as atomising content across social media;
- Exploring opportunities across platforms we’re not currently utilising fully e.g. Facebook, TikTok, YouTube;
- Taking charge of the team’s personal branding campaigns - interviewing team members and helping to structure posts based on the things they want to be known for, to schedule each month; and
- Monitors and develops reports on competitor activity within social media spaces.

**Requirements**:

- Adept organic understanding of social media platforms, predominantly LinkedIn, Twitter and Instagram, analysing and improving engagement across them;
- A clear understanding of the power and importance of personal brand, and ability to execute strategies;
- A good understanding of YouTube and of optimising content on the platform;
- Experience using Facebook from a business perspective, particularly starting from scratch;
- Experience with Paid LinkedIn ads; and
- Experience using social media scheduling tools (we use Content Cal).

**Benefits**
- Flexible working hours
- Brand new tech / computer equipment
- Company Pension [NEST]
- 25 Days annual leave [plus Bank Holidays]
- Employee Assistance Program
- Perks Platform, providing a range of benefits, discounts and deals;
- Contemporary city centre office
- Cycle to Work scheme
- Smart Health Platform
- Private Healthcare

**Salary: £32,000 - £38,000**

**Location: Manchester / Remote**

**Working: Hybrid working 2/3 days per week in office and from home



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