Paid Media Consultant

3 weeks ago


Milton Keynes, United Kingdom Aira Digital Full time

**Aira has a unique paid media offering that is growing fast.**:
We partner with startups and scale-ups to drive business growth through strategic multi-channel paid media consultancy and implementation.

If you’re a commercially aware and creative marketeer, and you’re either moving from in-house or looking for more from your current agency position, Aira’s paid media team could be for you.

It’s an exciting time to join us, you’ll be given the opportunity to quickly develop valuable skills, and achieve fast career progression in a high-demand sector while contributing to the growth of the agency and paid media team.

Being a Google, Facebook and Microsoft partner, we are a high-performance team who are passionate about what we do.

**You’ll be**:

- Building relationships with clients to develop an in-depth understanding of their business goals and product offering.
- Consulting on their value proposition, brand positioning, messaging and competitive strategy using customer insights and market analysis.
- Finding the balance between cost-efficiency and volume based on growth objectives and market factors.
- Utilising multi-channel paid media campaigns with a conceptual understanding of where each activity sits on the customer’s journey and in the brand's growth strategy.
- Implementing the technical set-up of paid search and paid social campaigns including conversion tracking, landing page building, asset design and copywriting.
- Creating first-party data strategies to unlock the potential of machine learning and increase campaign efficiency.
- Improving data visibility through effective tagging, data studio set up and CRM reporting.
- Developing the team’s service offering, challenging preconceptions and training junior members.

**About you**:
You’re growth-minded and creative with extensive experience consulting clients on paid media strategy and business growth.

**You’ll have**:

- Experience working in an agency or similar role.
- Excellent interpersonal skills, understanding the importance that direct communication has on your role.
- A growth mindset, always striving for excellence in your delivery.
- An understanding of machine learning and its impact on the digital marketing landscape.
- Expertise in Google’s Smart Bidding strategies and how to align them with business goals.
- Knowledge of conversion tracking across multi-channel paid media.
- Your own ideas on best practice principles and the future of digital marketing.



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