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Paid Media Executive

4 months ago

Peterborough, United Kingdom Bauer Media Group Full time

**Job Introduction**:
**Our Team**:
The team develops and runs a range of paid media solutions for Bauer’s advertisers as well as Bauer’s own brands, always keeping up with the dynamic and everchanging environment of paid advertising.

**The focus of your role**:
We’re looking for a passionate, self-driven, confident and an energetic paid media specialist to drive the commercial and affiliate activity for some of the UK best loved magazine brands.

As the Paid Media Executive, you’ll support the Delivery team in developing and implementing paid media campaigns. You will analyse performance and maximise the return on investment of digital marketing campaigns spanning paid social, as well as paid search, programmatic display and more. You’ll manage a portfolio of campaigns across multiple brands for our commercial department, ensuring that performance goals are met whilst proactively managing key stakeholder relationships.

**Role Responsibility**:

- Manage paid digital campaigns across multiple brands and channels, from brief through to post campaign analysis
- Optimise campaigns daily to ensure budgets are invested as effectively as possible, delivering maximum performance and ROI Regular reporting on campaign performance
- Stakeholder management
- informing on current campaign performance as well as future opportunities
- Liaise with other team members to ensure plans are achievable and on track
- Identify new areas for growth
- Knowledge and understanding of paid social channels
- Great communication and organisational skills
- Attention to detail
- Analytical capability with experience of using a range of analytics tools
- A good understanding of budgeting and forecasting techniques
- Proactive attitude and curiosity to try new technologies and platforms
- Ability to prioritize your work to meet company goals
- A real passion for media and marketing

**Package Description**:
**Rewards packages at Bauer Media offer a range of salary sacrifice Benefits, such as our pension scheme and flexible holidays, as well as exclusive Perks like great deals and discounts for everyday life.**
- 25 days holiday + bank holidays
- Discounted high street vouchers
- Internal Bauer Academy - Wide range of learning opportunities to support with your Career Development ((4) Bauer Media Group - Academy: Posts | LinkedIn)
- Opportunity to buy additional holiday
- Company pension
- Cycle to work scheme, tech loan scheme and groups discounts for healthcare insurance
- Discounted subscriptions on Bauer publications (50%)
- Thrive initiatives - Wellbeing at Bauer

**Flexible Working**

We want to make sure that we find the right people to work in our teams, and we know that the traditional 9-5, five days a week doesn’t suit everyone. So, we would love to hear from you if you feel you’re a great fit for this role and would like to work flexibly. If you are the right person for this role, we’ll find the right working approach for you.

**About the Company**:
**About Bauer Media Group**

Bauer Media Group has become an enduringly successful media corporation by focusing on creating content that matters most to millions of people around the world: from print and online publishing to radio and money-helper services for consumers, as well as sales and marketing services for SMB. Family-owned in the 5th generation, Bauer focuses on the long term, with a consumer-first mindset that guides us across our increasingly diverse portfolio. Our workforce of 15,000 shares a passion - to deliver content and services that are popular with, and helpful to, our customers and partners.

As the UK’s biggest selling magazine publisher, we create iconic and influential magazine media brands, digital properties and associated consumer and B2B live events for diverse, passionate audiences. We reach 25 million consumers through our portfolio, which includes heat, Grazia, Closer, Empire, Motor Cycle News, Parkers, Mother& Baby, TV Choice, Take a Break, Bella, Yours, Garden News and Country Walking. Our scale, coupled with the breadth of our portfolio, gives us an advantage over pure play magazine competitors. It also gives us a huge responsibility - our brands become the lens through which our audiences see the world, and for this reason, we take our responsibilities as a media outlet very seriously, recognising that we are responsible for shaping perceptions in the wider world.

**Belonging at Bauer Mission statement**

People are at the heart of everything we do. Inclusivity is part of who we are. We celebrate diversity in all its forms, and encourage authenticity, knowing that our differences are celebrated.

**What we will offer you**

Quite simply, our promise to you is that Bauer Media is a great place to do great work with great people. Our people take an enormous amount of pride in the brands they support. They like their team members, and they feel supported by their managers. We all take collective responsibility for our culture, b