Band 6 Digital Marketing Coordinator

6 months ago

Birmingham, United Kingdom University Hospitals Birmingham Full time

**Job summary**:
We require a creative, organised and dynamic Digital Marketing Coordinator to join our communications team At Health Innovation West Midlands. You will play an active role in planning and delivering our internal and external communications campaigns, creating engaging content for our digital channels.

You'll be joining a complex organisation that takes pride in what we do; working to bring partners together to support the development and adoption of innovations for patient benefit and promote innovation opportunities to improve health outcomes within our region.

As an experienced and collaborative communicator, you'll thrive off building relationships and maximising opportunities with staff across the organisation as well as external partners and stakeholders. We're looking for someone who can bring fresh and creative ideas for increasing engagement with our stakeholders on digital channels and developing and owning the tactical stakeholder engagement communications plan.

The postholder will be expected to act as a communications generalist working across a number of disciplines: internal communications and engagement; social media marketing; website development and continual review; external communications and stakeholder engagement; event management; and some media relations.

**Main duties, tasks & skills required**:
The post holder will be required to plan complex activities for external and internal audiences and will be responsible for the delivery of a comprehensive programme of information, including:

- Adopting a 'digital first' approach to providing communications support and collateral
- Support the Communications Lead in developing and implementing communication and action plans, ensuring they are compatible with other Health Innovation West Midlands key documents, objectives and plans and regularly reporting progress
- Support social media and digital input and output, investigating better use of digital channels and tools
- Ensuring that the organisation's social media channels are an example of best practice and are always fresh, up-to-date and the websites are optimised for search engines
- Liaising with all levels of staff to develop and collect clear, accurate and engaging content (in written, image, audio, video and social media)
- Leading key projects to improve web/ intranet content and functionality
- Develop content and materials written for digital channels, including e-newsletters, blogs, case studies and events listings
- Using a variety of software to produce reports, publications, and digital campaigns. They will also be responsible for using desktop publishing software to produce digital assets and multi-media presentations.
- Evaluating the effectiveness of the campaigns and communications plans by carrying out surveys, audits and staff focus groups

**About us**:
We are recognised as one of the leading NHS Foundation Trusts in the UK. Our vision is to Build Healthier Lives, and we recognise that we need incredible staff to do this.

Our commitment to our staff is to create the best place for them to work, and we are dedicated to:
Investing in the health and wellbeing of our staff, including a commitment of offering flexible working where we can;
Offer our staff a wide variety of training and development opportunities, to support their personal and career development objectives.

UHB is committed to ensuring that our staff are treated fairly and feel that they belong, by creating a kind and inclusive environment. This is about equity of opportunity; removing all barriers, including discrimination and ensuring each individual member of staff reach their true potential, achieve their ambitions and thrive in their work. This is more than words. We are taking action. Our commitment to an inclusive culture is embedded at all levels of the organisation where every voice is heard, driven by our diverse and active staff networks, and at Board level by the Fairness Taskforce led by our CEO. We nurture a culture which empowers staff to challenge discriminatory behaviours and to enable people to bring their 'whole self' to a kinder, more connected and bold place to work.

University Hospitals Birmingham is a Smoke-Free premises hospital.

**Job description**:
*Please Note : For a detailed job description for this vacancy, please see attached Job Description*

**Person specification**:
**Qualifications**:
**Essential**:

- Degree or equivalent in a relevant field Communications/English/PR
- A Level in English
- Postgraduate qualification/experience in related field

**Experience**:
**Essential**:

- Significant experience working in communications or media role
- Proven ability to build relationships with key external and internal stakeholders
- Proven experience of managing projects
- Detailed knowledge of how communications operates across internal and external communications, PR, media (print/broadcast and online)
- Understanding the motivations and agendas of key s

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