Marketing Executive

Marketing Executive required for my Gloucestershire based client, a leader in the design and manufacture of electro-mechanical special purpose machinery for a range of industries.

**Responsibilities of the Marketing Executive**:

- Develop Marketing, Advertising and Exhibition Plans
- Develop target lists from directories, websites, social media etc.
- Manage and maintain customer contact database
- Maintain and enhance web and social media presence
- Manage and develop a series of effective digital marketing campaigns
- Producing SEO analysis and Google Analytics reports.
- Work closely with the UK and US salesmen, supporting sales efforts
- Conduct regular customer and competitor research
- Manage the printing and distribution of marketing materials, including leaflets, flyers, e-newsletters, surveys and sales materials
- Manage relationships with designers, printers and PR agency as well as magazines (booking adverts, providing purchase orders and artwork)
- Manage events (booking of stand, getting quotes for stand design and building, booking utilities, booking machine transport, liaising with event organisers )
- Evaluate effectiveness of all marketing campaigns, monitoring results and feeding back results at quarterly Sales & Marketing Meetings
- Maintain customer visit diary for trials and demonstrations

**Skills & Experience of the Marketing Executive**:

- Experience in a broad marketing role, or a range of marketing roles covering the above activities
- Good written English and copy writing skills
- Strong attention to detail
- Highly organised - able plan and budget
- Multi-tasking - can cope with multiple simultaneous projects/tasks
- Flexible, with a positive ‘can-do’ attitude
- An ability to learn quickly and work independently when needed
- Knowledge of the engineering or manufacturing an advantage

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