Marketing Executive

2 weeks ago

Lincoln, United Kingdom Red Carpet Ready Ltd Full time

Full Time Role - this role may offer the opportunity to include working from home hours, however the majority of hours will be worked from our HQ.

**Package Overview**
- Up to £24,000 per annum plus £3k performance-related, discretionary bonus - equivalent of £11.54 per hour (40 hours per week)
- 30 days annual leave (bank holidays inclusive)

**Role overview**

This is a new & exciting opportunity for a creative & dynamic individual to join our award-winning team. In this role, you’ll be responsible for the delivery of specific workload defined by the Marketing manager within the Marketing department. You must be a strong, sharp & articulate communicator. A high level of attention to detail is essential and you must be confident and proactive in your approach to work. This role is fast paced & varied and your ability to deliver on time and to brief is essential.

You will be given ownership & responsibility to manage our company website, therefore knowledge of WordPress or a similar CMS is essential.

As our advertising & brand campaign strategies are devised, you will be responsible for the delivery of graphics & editing video content. These graphics will be used across relevant company channels including Instagram, Facebook & TikTok. You will also be expected to produce graphics & video editing across all avenues of the business, both online and in-store, so you must have a good knowledge of Adobe Photoshop or a similar editing software.

We are a results-driven company & this is a results-driven role. You must thrive at challenging times and the pace of work will be fast and continuous, including multiple projects & workstreams & also during our peak season. Based on this high volume and varied workload you must be able to work independently, be proactive and have good planning and organisational skills. You will be expected to frequently report on your progress, demonstrate results & report them to the Marketing Manager.

**Key Responsibilities**

**1)** **Management & Ownership of the Company Website**
- Manage the day-to-day functionality of our website, including but not limited to;
- Aesthetics; design work, web development
- Ensuring the accuracy of product information & offering, merchandising products, adding and amending current vacancies
- SEO: product descriptions, meta descriptions, image alt text etc.
- Creation; blog posts, web pages
- Contribute to & roll out development plans for future website projects.
- Manage third parties to ensure targets are delivered accurately & deadlines are met, & to deliver development plans.
- Report on performance & present findings to the Marketing team.
- Decipher analytics with an ability to interpret & present data.
- Knowledge of basic HTML & CSS would be advantageous.

**2)** **Production of Creative Content & Graphics**
- Work effectively to brief, plan for amends and approvals & to deploy in a timely manner.
- Design & produce graphics & copy for a multitude of uses including social media, ad campaign, look-books, in-store visuals etc.
- All creative content to be on brand & consistent.
- Drive brand awareness, reach & engagement through several social media platforms including Facebook, Instagram, TikTok, LinkedIn, & any emerging social media platforms that may benefit the business.
- Good knowledge of Adobe Photoshop, Premiere Pro or a similar image/video editing software.

**3)** **Owner of approved imagery from photoshoots**
- Preparing images & videos from photoshoots for web & social media use
- Edit, resize & export images/videos appropriately for various formats.
- Be aware of best practice, page weights and load times for the website. Optimising imagery is essential for websites.

**4)** **Content day organisation & setup**
- Organise in-house content photoshoots with models, content creators & any other required external parties
- Take ownership for the correct set up & maintenance of lighting, props & other equipment used at in house photoshoots, ensuring the lighting enhances the dress to help drive sales.

**5)** **Management of the Red Carpet Ready & CEO’s LinkedIn platform**
- Manage the implementation of the company’s strategy to create content & grow the LinkedIn platforms of both the company & CEO
- Manage the inbox & set up connections & networking opportunities.
- Investigate & implement recruitment strategies on the platform

**6)** **Image/Video Process and Storage**
- You will take full responsibility for all media produced from shoots & own them.
- You will manage the process of media storage from shoots through to publishing, saving all content in an organised way on the company server & devices where appropriate.
- Ensure all media is saved securely with ease of access.
- Appropriate staff should have full accessibility to all images and videos from shoots.

**7)** **Research Reports**
- Produce detailed research reports following briefs laid out by the Marketing team.
- Make sure we have the best user experience,

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