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Pacs Europe Insights Lead
1 month ago
About the Role
**Responsibilities**:
Act as a trusted and strategic partner to the PACS Europe team by sharing, synthetizing and actioning insights from active initiatives and future projects
Leverage corporate reputation, sustainability and communications data to provide strategic feedback and recommendations to EME leadership
Collaborate with PACS Europe to leverage research and insights to develop OKRs and assist with tracking where applicable
Define Europe-specific PACS KPIs and outline the optimal means of tracking them
Help quantify the success of PACS communications campaigns and initiatives
Design and develop visualizations to support the needs of stakeholders and partners
Drive the design of our corporate reputation survey and ensure key attributes and data points are accounted for within the questionnaire
Partner with CCEP and other bottlers to help them understand the tenets and benefits of CoRe and, as needed, assist with their transition to the methodology
Design and oversee ad hoc research based on topical events, campaigns or issues, collaborating with Human Insights and Marketing Analytics teams as needed
Communicate Europe-specific insights with other members of the PACS Services team
Provide regular updates to Europe leadership on corporate reputation, communications performance, sustainability progress, and more
Serve as the EU change agent for the adoption of PACS Services portfolio of tools and services
Connect PACS Services and PACS Europe by sharing OU best practices to maximize our networked organization
Deliverables
Semi-regular corporate reputation reporting and benchmarking
OKR and other goal recommendations based on our holistic data set
Ongoing internal and external communications performance
KPI measurement for campaigns and events
Qualifications & Requirements
5+ years of experience in a Consumer Insights or Market Research role
Able to conceptualize frameworks and research models for communications, marketing and consumer insights problems
Capable of tackling structured and unstructured problems while coordinating all phases of analysis from formulation to conclusions and recommendations
Comfortable with large amounts of data and qualitative insights
Clear and confident communicator and presenter
Proven track record of using data to create strategic recommendations and narratives
Experience working in networked, cross-functional and cross-geographical teams
Nice-To-Have Experience
Knowledge of market research techniques
Experience supporting Communications or Marketing teams with insights or research
Coca-Cola system knowledge and understanding of the dynamics of the soft drink industry
Experience leveraging digital products and tools
Prior experience working in multiple markets
**Skills**:
Strategic Insights; Reputation Research; Data Analytics; Corporate Communications; Brand Reputation Management; Digital Communications; Executive Communications; Corporate Reputation Management; Sustainability Communications; Data Insights; Strategic Communications; Business Strategies
**Our Purpose and Growth Culture**:
We are taking deliberate action to nurture an inclusive culture that is grounded in our company purpose, to refresh the world and make a difference. We act with a growth mindset, take an expansive approach to what’s possible and believe in continuous learning to improve our business and ourselves. We focus on four key behaviors - curious, empowered, inclusive and agile - and value how we work as much as what we achieve. We believe that our culture is one of the reasons our company continues to thrive after 130+ years. Visit Our Purpose and Vision to learn more about these behaviors and how you can bring them to life in your next role at Coca-Cola.
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