Head of Marketing

3 weeks ago

London, United Kingdom Reed in Partnership Full time

**About us**
Reed in Partnership exists to change people’s lives for the better. As a public service provider, our mission is positively transform people and their communities. With our help they can achieve their goals and change their lives for the better. We’re proudof the difference we can make. Hundreds of thousands of people across the UK have benefited from our services.
**The role**
The Head of Marketing will play a crucial role in overseeing the Marketing Team's work.
You will lead our Marketing team to provide high quality marketing work to promote the public services provided by the four divisions of Reed in Partnership. Our four divisions are: Reed Employability; Reed Assessment; Reed Wellbeing and Reed Citizen Services.
Examples of services we run under each division are:

- Reed Employability: Better Working Futures, the Restart Scheme, JETS and Working Ways
- Reed Wellbeing: One You Leeds, One You Haringey, One You Cheshire East, Quit Smoking Stoke, Norfolk NHS Health Checks and Healthier You: NHS Diabetes Prevention Programme
- Reed Assessment: DVSA Driving Theory Tests
- Reed Citizen Services: CFO Activity Hubs
Your work will reach out to the public and encourage them to take part in these services - and promote the positive change that our services make to people’s lives. You will also develop marketing activity to engage stakeholders who refer people into our servicesor who deliver the services with us.
**Key accountabilities**
Responsibilities include but are not limited to:

- Developing and managing brand identities for a range of different public services
- Managing creative production across on and offline assets
- Developing and activating marketing strategies and campaigns for our services, including through collaborative work with internal and external stakeholders
- Managing Reed in Partnership’s digital front-end portfolio of channels and websites. This includes development and UI optimisation activity.
- Data analysis and performance monitoring of marketing activity
- Overseeing our online Marketing Hub system to provide our service delivery teams with the support and materials they need
- Line management responsibilities for two Marketing Executives Supporting the Associate Director of Marketing & Communications with corporate brand management and promotional activity
**Skills & experience**
Screening Criteria:

- Significant experience of working in marketing function
- Experience of marketing services - especially publicly funded services
- Experience of working in an environment with a focus on providing value for public money
- Experience of working in an environment with a wide range of priorities and concurring projects
Essential criteria
- A strong understanding of and passion for marketing
- Line management experience - Able to liaise with people at different levels
- Excellent written and oral communication skills
- An eye for detail and ability to ensure consistency of approach across activities
- Creativity and imagination with an ability to translate an idea into a reality
- Ability to work independently without close supervision
- Good time management skills and the ability to plan and prioritise competing work demands
- Fully computer-literate, including Adobe Creative Cloud
**Disability Confident Commitment

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