Marketing Automation Strategist

2 weeks ago


London, United Kingdom NASDAQ Full time

The Marketing Automation Specialist will report to VP, Marketing for Marketplace Technology with a dotted-line to the Head of Marketing for European Markets & Listings. This role will collaborate with the Portfolio and Product Marketing Teams, Digital Marketing and the Funnel Manager in order to develop strategies that will drive success against defined KPIs.

Your Responsibilities:- Support essential marketing operations initiatives in Marketo and Salesforce such as managing the lead lifecycle, lead scoring, lead nurturing, segmentation, and data cleansingPlan and perform A/B testing to define and execute enhancements to productivity, conversion rates, programs/campaign ROI, and sales growth-
- Assist in providing “closed loop” reporting - tying Marketing’s efforts to sales revenueAbout You:
Core Competencies:
- Able to balance business needs, technology limitations and commitment to user experience- Data-driven decision making skills- Exceptional project management, collaboration and communication skills-
- Knowledge of customer data analytics and segmentation

Come as You Are



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