In-store Marketing Planner

5 months ago

Leeds, United Kingdom Asda Full time

**Attention In-Store Marketing Planners Are you ready to take your marketing skills to the next level? Join our dynamic team as an In-Store Marketing Planner and make a real impact on our Supermarkets, Superstores, and Asda Living stores.**

As an In-Store Marketing Planner in the In-store Communications team, you will coordinate the delivery of POS & experiential campaigns across the AMP and Asda own-label campaign

Location: Leeds, United Kingdom, LS2

As an integral part of the in-store communications team, you'll be responsible for creating and executing compelling POS marketing and experiential campaigns which have the goal of driving basket spend, engage customers, and enhance shopper satisfaction. You'll collaborate closely with Asda Media Partnerships (AMP) team, who work towards the commercial transformation of their business by securing investment.

**In this role you will**:

- Coordinate the delivery of point of sale (POS) and experiential campaigns across AMP and Asda own-label initiatives.
- Use your expertise in marketing to help shape the customer journey, creating impactful retail engagements and driving growth.
- Landing in-store customer communications aligned with our Masterbrand, Commercial, and Customer plans.
- Support the execution of in-store communication packages that drive investment from brands into Asda events deliver key customer and commercial propositions.
- Be responsible for executing compelling experiential activities, such as in-store sampling, focusing on driving basket spend, customer engagement, and shopper satisfaction during crucial seasonal campaign like Christmas, Easter, and Halloween.
- You'll manage all activities through weekly reporting, keeping stakeholders informed and identifying trends.

**To excel in this role, you'll need to have**:

- A proven track record of successfully delivering projects/ activities according to a set brief.
- High attention to detail, highly organised and be detail oriented.
- Experience training/helping a colleague develop and grow by working closely alongside them
- Experience of receiving and reviewing invoices or billings whilst utilising your high attention to detail to recognise errors.
- A good level of excel experience and formatting.
- Exceptional communication skills both verbally and written.
- Experience working with point-of-sale formats and a good understanding of instore communications
- You will have experience working alongside design and print agencies or have experience in a similar marketing role.

**What’s in it for you?**
- £26-30K basic salary depending on experience
- Monday to Friday with hybrid working
- Company bonus scheme
- Private Bupa healthcare
- 26 Days holiday + bank (Increasing 1 day extra with each year of service up to 31 days)
- Life Assurance (2X salary)
- Employer pension contribution
- Income protection
- Option to buy/ sell holiday
- Go for it - £60 a year towards a hobby or interest
- Eyecare scheme up to £80 per year
- Discounts and promotions for a huge variety of retailers
- Reward and recognition programme
- Enhanced maternity/paternity leave

Join us on this exciting journey to revolutionise in-store marketing Together, we'll create unforgettable shopping experiences that will leave our customers coming back for more.
- CPM have won the Investors in People Gold award and place great importance on the training and development of our people._
- We work in a collaborative environment where great ideas and achievements are shared and celebrated. We believe diversity brings new thinking, which is at the heart of everything we do. We are working to set a standard for creating a culture of equity and belonging._
- _#LI-HB1_

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