SEO Manager

4 weeks ago

Reading, United Kingdom Yell Full time

For 50 years Yell has specialised in helping small and medium sized businesses find and connect with customers. We’re not just any marketing agency. We combine leading edge technology with our decades of local marketing experience to help businesses achievetheir ambitions, and we do it all by getting to know our customers, and their businesses individually.

Our values; Knowledge, Relationships, Integrity, Passion & Results really matter and how we work is just as important as what we do.

**The Role**

As the SEO lead you will be responsible for delivery success of the SEO roadmap. Playing the role of a SEO Manager, sitting between the Marketing and Product teams, you’ll have full ownership of the strategy and deliverables to meet the organic traffic goals.You will ensure these deliverables are visible, transparent and clear to all key stakeholders.

**Responsibilities**
- Perform keyword research and competitive analysis
- Understand and implement technical SEO audits and changes
- Execute on-page optimizations
- Manage content production by planning content calendars, managing writers (or collaborate with content writing teams), and supporting them on SEO
- Devise and execute methods to track, report, analyse and improve SEO performance
- Collaborate with stakeholders, Product managers and other in-house marketing teams
- Collaborate with developers and product teams to implement necessary features and changes
- Constantly develop new SEO tests and strategies
- Present and communicate SEO strategies and projects to internal stakeholders
- Serve as an active SEO advocate and provide regular reporting
- Keep up-to-date with latest SEO trends, strategies and algorithm changes

**Requirements**:

- At least 5+ years of prior experience working in SEO
- Experience with technical SEO
- Running any site with over a 1m+ pages
- Good understanding of SEO best practices
- Passion for SEO and internet marketing
- Ability to create, justify, communicate and implement SEO strategies across teams and external agencies
- Experience and/or understanding of other marketing channels (e.g. PPC)
- Data-driven and analytical mindset
- Attention to detail
- Experience working with SEO tools (e.g. Google Search Console, Google Analytics, Ahrefs, Adobe analytics, Screaming Frog, SEMRush)

**Nice-to-haves**
- Experience and/or understanding of code (e.g. HTML, CSS, JavaScript)
- Experience with writing SQL
- Experience with Jupyter notebooks, Terminals or Command Prompt using Python
- Experience with Github
- Excellent writing skills

**What can Yell offer you?**
- Competitive salary + benefits
- Work in a completely agile environment
- Work in a focused team
- Flexible working around your needs. This is a home-based opportunity, but there will be travel to our Reading office on occasion.
- Here at Yell are embracing diversity in all its forms and fostering an inclusive environment for all colleagues to feel empowered to perform their best work with us. This is integral for our mission to Grow, Evolve & Transform.
We're an equal opportunity employer. All applicants will be considered for employment without attention to ethnicity, religion, sexual orientation, gender identity, family or parental status, national origin, veteran, neurodiversity status or disability status.
We seek people from diverse backgrounds to join us and become part of an inclusive company where you can feel like you truly belong.
We look forward to hearing from you_

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