Digital Marketing Assistant

3 weeks ago


Rickmansworth, United Kingdom Avado Full time

Avado are excited to share a role on behalf of one of our FastFuture partners.

**Digital Marketing Assistant -Marketing Communications**

We are looking for a Digital Marketing Assistant to join the Nissan UK Sales and Marketing Head Office

Our schemes offer you the chance to kickstart your career with a real taste of what life is like working at a world-leading car manufacturer. This will be a fantastic opportunity to improve your long term career prospects, whether you are starting out in your first job, or progressing at work. Whoever you are, whatever your background or circumstances.

**Responsibilities**

**Digital Precision Marketing and Analytics**:

- Work with NE and our agency partners to monitor our website Key Business Action (KBA) performance on a daily basis - identifying gaps and prompting the media and analytics teams to provide explanation and countermeasures
- Work with and support the digital media client team to create an executive weekly 1-pager report on KBA performance by media channel vs. plan
- Work with Equancy Paris to conduct media landing page / offers hub customer behaviour analytics, assess the findings with Razorfish and create / implement an optimisation plan

**Lead Management analytics**:

- Weekly Lead Management performance reporting - MQM (CA and Trackback) reports
- Monthly Lead Management insight dashboard - Dashboard covering all LM performance, Presentation and actions follow-up
- Adhoc reporting requirements using all available analytics packages (CEDAR/React/Adobe Analytics) to support Nissan Marketing team needs and meeting cadence
- Develop visualization tools to support presentations with impactful visuals

**DSA Project Support (eCommerce / CE2.0)**:

- Work with the Digital and Customer Experience & Lead Management SMs to support weekly governance administration activity (project tracking updates, coordination of stakeholders etc.) specific to the running of these work streams.
- Digital Support - Site evaluation for customer experience
- Continuous monitoring of site experience to identify bugs/errors or user experience enhancement opportunities
- Working with Digital and Customer Experience & Lead Management SMs and the Web and Campaign Graduate to propose and deliver enhancements
- Managing workflow raising & resolving JIRA tickets for bug/error fixing

**Digital Support**:

- Social TSE escalation management - working with the Social community and Engagement Manager to handle day to day customer escalations during peak times when the requirement for support needs additional resource to retain response rate SLAs.
- Weekly reviews of nissan.co.uk signing off against a content check list looking for broken links, incorrect content or operational issues. These will be raised via JIRA for agency resolution, coordinated by the Digital Grad and Digital Manager to manage overall agency workload and prioritisation.

**Media analytics**:

- Maintain media KPI's dashboards for model carlines, working with media agency.
- Facilitate information and input to key presentations as part of campaign planning.
- Ad hoc reporting and insight as requested by senior management.

**Marcomms Support**:

- Support the creative approval process as required by the Marketing SMs. Their main responsibility will be Social Advertising permalinks validation, and they will need to maintain the legal Terms and Conditions tracker with updates as required.
- Support the creative development and approval process for CRM campaigns

**Desired Skills**
- Strong analytical skills
- Critical thinking
- Accurate and high attention to detail
- Organisation and Prioritisation
- Strong verbal and written communication with ability to adapt to audience
- Excellent attendance and punctuality

**Desired Qualities**
- Team player with initiative
- Self-motivated
- Flexible
- Reliable
- Learner

Salary - £20,000

Hybrid - Monday-Wednesday working from the office, Thursday-Friday from home.

Office address - The Rivers Office Park, Denham Way, Maple Cross, Rickmansworth WD3 9YS


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