Product Copywriter

**Product Copywriter - Hybrid Working (Accrington Head Office / Home Based) About Bensons for Beds**

No 'one size fits all’ when it comes to finding the perfect sleep experience for customers and that’s why at Bensons for Beds we put Sleep Wellness at the heart of everything we do. With nearly 70 years of retail and 100 years of manufacturing experiencein sourcing the best quality beds, frames and mattresses, at Bensons we understand how to design the perfect, tailored sleep experience.

We have 190+ locations across our retail, manufacturing and distribution sites, employing c 1800 colleagues. Under new ownership of Alteri Investors we have an ambitious 3 year plan to grow the business further and achieve our mission of becoming the marketleading bed retailer with a strong omnichannel presence.

**Our Benefits**

In return for your contribution to the team’s performance, we offer a competitive base salary plus _all these extra benefits:_
- *Employee discount scheme for Bensons products
- *'Perks’ discounts from numerous high street and online retailers and service providers to save you money on your everyday purchases and bigger expenses such as holidays and travel, electrical goods, motoring and leisure products etc.
- *Pension scheme - provided by Legal & General
- *Healthshield cashback options for Health and wellbeing services (dental, optical, virtual GP, other hospital services and more)
- Access to Retail Trust services (guidance and support on retail issues, mental health, wellbeing & financial topics)
- Learning and development programmes to gain new knowledge and skills
- Career progression - access to internal opportunities to build your career within Bensons for Beds
- *Long service awards and 'Love to Shop’ voucher rewards to spend as you like
- 28 days holiday, rising to 31 after 2 years’ service

(*qualifying periods apply)

**The Role - Product Copywriter**

We are currently looking for a Product Copywriter to join our SEO & E-Commerce team.

**This role offers hybrid working with the requirement to go to the office when required to (several times per month).**

Bensons for Beds are embarking on a 3-year growth plan - digital and omni-channel growth are at the heart of this plan.

Our digital business currently represents circa 10% of our group sales participation and we want to grow this significantly - audience attraction, engagement and retention being the critical enabler of this. We are genuinely ambitious about this growth -with marketing spend set to rise over the 3 years, alongside building a highly capable digital team.

Digital audience is an imperative for entire our business (not just online), as an overwhelming majority of customer's journeys in the sector start online to research and understand product options, before choosing to purchase.

We therefore require an ambitious Product Copywriter to transform our on-site product content as part of this ambitious plan to significantly grow our digital engagement.

**Key Responsibilities**:

- Creation of informative, engaging and compliant product description copy for new products
- Improving and updating existing product description copy to be current, compliant and search engine optimised
- Creation of FAQs and answers for product pages, using research for what users search for on search engines like Google
- Support product related initiatives such as copy for product listing pages and articles
- Work with other teams to gather information required for copy i.e. new products
- Work closely with wider teams (Digital Trading, Buying, Product, Marketing, Legal) to ensure product content is prioritised in line with new product development, worded with regulations and compliance taken into consideration and optimised for search engineperformance using techniques such as internal linking

**Skills needed
**We are looking for a Product Copywriter with the following skills, experience and attributes to be successful in this role:

- Demonstrable experience in ecommerce copywriting is essential
- Passionate about copywriting that drives results
- Ability to prioritise and manage your own workload alongside multiple deadlines is essential
- Excellent time management skills are essential
- Keen to demonstrate a joined-up approach working with wider internal stakeholders
- Experience in uploading and formatting content within website platforms / content management systems / PIMs is essential
- Basic HTML writing / understanding is desirable
- Experience copywriting with external regulations taken into consideration is desirable
- Experience in SEO keyword research for optimising copy is desirable