Website Search
1 month ago
If you have previous experience of building and integrating ownable brand-building properties across multiple touchpoints and geographies into a holistic brand experience, we want to hear from you Denholm is pleased to be working with a super-premium spiritsbusiness, who are currently looking for a Website, Search & Social Manager to join their team.
Working closely with the wider Digital, Design & Content Team, Global Marketing Team and global markets, you will be responsible for the development, delivery and evolution of website, search and social channels, from strategic output through to best-in-classplatforms and execution.
Key responsibilities will include, but are not limited to:
- Develop, manage and implement the annual digital activation plan, including website, search and social activations, that complement the annual brand and editorial strategies, including the planning and delivery around individual events, projects and priorities.
- Align the rolling pipeline of initiatives for discovery, development and delivery with brand stakeholders.
- Embed a data-driven decision-making focus and rigour around performance and optimisation.
- Manage the ongoing evolution of brand websites, including day-to-day content updates and ongoing maintenance, as well as integration with other relevant tools and platforms, to positively position them as the home of the brand online.
- Lead the external Social Media Manager in the creation of the annual social media calendar and resulting monthly cross-channel social calendar, to compliment the annual brand and digital strategy and ensure an accountable approach.
- Improve the visibility of the brand websites through organic search, implementing guidelines and principles to answer technical and content opportunities which elevate ongoing SEO performance.
- Bring a broad-reaching perspective on the world of digital, identifying and leveraging existing and future-facing platforms, formats and functionality.
- Works closely with the CRM and Activation Manager and partner IT colleagues to lever web, search and social channels to support and deliver DTC and CRM objectives for the business (including trial and purchase, consumer relationships and advocacy).
Key skills and experience we are looking for:
- Minimum of 3 years' experience in a digitally focussed role.
- Experience of building digital properties from the ground up and pivoting existing digital channels and output to optimise performance.
- Project management of multi-disciplinary teams and deliverables with the ability to parallel path complex, digital initiatives.
- Hands-on operational understanding of SEO with demonstrable experience in driving forward immediate and future-focussed optimisation opportunities, including identifying, briefing and deploying on-site content for off-site impact.
- Offers a mix of strategic, creative, technical and analytical skills.
- Considerable depth of experience working with and supporting the adoption of CMS, Social, Analytics and eCommerce platforms and interfaces including social-specific business managers, the Google Suite and other recognised industry-wide insight and benchmarkingtools.
Sound like you? If so, we'd love to discuss in more detail
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