Senior Marketing Executive

2 weeks ago

Cardiff, United Kingdom Admiral Full time

**Closing date**

**27/05/2024**

We're looking for a Senior Marketing Executive to join our team at Veygo

**Why Veygo**

Veygo was founded 6 years ago - part of the pioneering incubation venture _‘Admiral Pioneer’_ - created to seed and launch exciting scale ups to disrupt existing marketplaces.

Veygo has so far seen an impressive 50% YoY growth. We currently provide our customers with temporary and learner car insurance - products designed to make life easier for those wanting to share or borrow cars, insure their own car for a short amount of time, or for people learning to drive.

**What makes Veygo different**
- We’re building flexible policies for learner drivers and people looking to share cars - whether owned or borrowed.
- Veygo provides comprehensive cover to those customers, meaning that the car owner’s existing insurance policy and no claims bonus is safe if the person borrowing the car has an accident.
- All Veygo’s insurance is available by the hour, day, week or month and customers can get a quote in minutes.
- All backed by Admiral, voted Best UK Car Insurance Provider six years in a row by The Personal Finance Awards.

Whilst our mission today is to put people in control of their own journey our ambition is to create a youth lifestyle brand that take us beyond car insurance. Disruption is in our DNA and we’re always relentlessly looking for collaborative self-starters and innovators with the desire to challenge how we do things today; to push the boundaries and drive us through our onward growth journey. Veygo’s culture is vibrant, open, creative, and disruptive.

This is an existing position within the Growth team and an exciting time to be joining our scale up business. The growth team is responsible for identifying and executing growth opportunities through data and experimentation, to drive demand, conversions and retention.

We strongly believe that _best in class_ products and propositions will form a crucial part of our growth strategy - driving expanded reach and awareness as well as a competitive advantage. Executing unique and compelling customer experiences and value for our business will be a key part of our wider marketing strategy.

We are a small but growing team and we’re looking for an ambitious, strategic, smart thinker who won’t shy away from getting stuff done and challenging the status quo. This role will be as much about strategic ability as it is execution.

We are seeking a Senior Marketing Executive with experience of implementing and managing on and offline marketing activity across a range of channels and disciplines. The role requires a creative, organised and hands on approach to managing integrated campaigns across paid and owned channels and the ability to support multiple workstreams and deadlines simultaneously.

This role will report into the Integrated Campaigns Lead and support this role and the Partnerships and Content Lead in their day-to -day delivery.

**What the job involves**
- **Campaign & Content management** - Supporting on the planning, development and execution of paid and owned marketing campaigns and activity which could cover: TV/film, social media, OOH, print, digital, content, PR, Influencer, content & partnerships; to deliver engaging and impactful campaigns. Ensuring activity is managed to timelines and within budget.
- **Supporting the Leads** - contributing to formulation of marketing campaign, partnership and content strategies. Maintaining accurate records of meetings, decisions and next actions. Creation of presentations and materials for internal communications and meetings. Support in development and execution of all marketing campaigns, ensuring all output meets the creative brief and budget.
- **Social media acumen** - keeping on top of new social media platforms and opportunities, pro-actively updating the Content Lead and wider Growth Team on potential new opportunities and areas of growth. Track and report performance of all social media activity managing the weekly reporting on campaign effectiveness on all owned channels. Ability to react quickly and to revise social media campaigns where needed to ensure that trends are acted upon (where appropriate). Manage design and execution of owned social media and online activity, writing creative copy and owning implementation.
- **Third party management** - Liaising with, and act as the link between Veygo and external agencies and suppliers, ensuring strong working relationships with all partners. Supporting the Leads on briefing across creative, research, PR, content, social, Influencer, media and production.

**Skills & Experience**
- Demonstrable experience within a similar role
- Project management experience, meeting deadlines set within time and budget
- Excellent organisational skills
- Experience creating social media content
- Proficiency in Google Analytics (to track social media performance)
- Experience and exposure to PR
- A proactive nature, conf

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