Current jobs related to SEO Content Executive - Buckshaw Village - fulfilmentcrowd Ltd

Are you a confident, ambitious and vibrant digital marketer looking for your next big role? Do you want to play a pivotal part in an exciting growth journey, for a brand that wants to be the best at what they do, across the globe? Do you want the opportunity to create your own plans and make a real mark within a growing business?

**Background**

Their proprietary technology, value add capabilities and global footprint is what sets fulfilmentcrowd apart from the competition. Already servicing a strong customer base of 400+ brands and having secured substantial private equity funding in recent years, the company is now looking to propel its growth across the globe by putting sales and marketing at the spearhead of its ambitions, driving new business acquisition by attracting well-established, ambitious brands who are looking quickly to reach new consumers across the globe.

As part of the next phase of international growth, fulfilmentcrowd continue to expand their global network of modern fulfilment centres to deliver the ambition ‘where the sun never sets on fulfilmentcrowd’. The aim is to offer a truly global fulfilment network to the e-commerce market and become the prominent brand for omnichannel retailers looking for a world-class logistics and fulfilment solution.

**Role Purpose**

The Head of Marketing wants a vibrant addition to the team who can bring energy and innovation to the already well-established environment. No day is ever the same - the team work well together, feeding into various projects and often hosting brew and biscuit-fueled creative sessions at fulfilmentcrowd HQ in Chorley in the search to find the next big idea.

Reporting to the Head of Marketing, the SEO Content Executive / Specialist will play a pivotal role in fulfilmentcrowd’s growth strategy, supporting the business’s future commercial objective by leading the execution of the SEO plan that feeds into the wider marketing strategy, with a clear objective to drive relevant traffic to their website.

**Key Responsibilities**

**Research and idea generation**
- Using relevant tools to conduct keyword research based on:

- Search volume
- Relevance and search intent
- Competitor analysis
- Industry and sector trends
- Spend time understanding the industry, competitors and business’ unique selling points to generate ideas that will contribute to key SEO objectives.
- Using said research to own and evolve an SEO plan and execute accordingly, working within a fast-paced environment and fluidly conducting analysis to drive continuous ideas for optimization.
- Conduct ideation to ensure the company is creating compelling content, mapping to each phase of the prospect journey.
- Stay up to date with industry news.
- Maintain competitor analysis to drive continuous optimisation.

**On-page SEO**
- Research, write and deliver blogs for the company website based on the above research and idea generation for websites across the company’s key markets: UK, Germany and the Netherlands.
- Write optimised website copy for web pages.
- Write meta descriptions, titles and alt text for new web pages, and improve existing pages, identifying opportunities for improvement using the relevant SEO tools.

**Off-page SEO**
- Curate a plan to drive further backlinks to the company website from authoritative sources.
- Feed digital PR ideas into 2 external PR agencies (based in the UK and Germany).
- Find ways to maximise wider marketing campaign performance for increased industry authority and site exposure.

**Software**
- Use the relevant tech stack to conduct work and suggest improvements and additions if necessary:

- Ahrefs
- Screaming Frog
- Google Search Console
- Google Analytics
- Google Tag Manager

**Reporting**
- Feed into the monthly marketing report with SEO metrics.
- Develop and own a weekly and monthly flash report to the wider sales and marketing team.
- Have at least one-year of experience in SEO and content writing.
- Be able to create content that finds the balance between engaging storytelling and meticulous keyword incorporation to capitalize on genuine search intent.
- Be confident and professional in dealing with internal stakeholders and partner contacts.
- Be willing to roll their sleeves up, dive in head-first and not be scared to ask as many questions as needed to get the information they need for content production.
- Be an out-of-the-box thinker
- Have a passion for finding the ‘sparkle’ in topics that may not be immediately perceived as ‘shiny’ to the general public.
- A self-starter that thrives in a working environment combining taking direct briefs, feeding into wider team projects and using initiative to drive other projects and deliverables.
- Be comfortable with using data and research to inform their plans.

**Other points to note**:

- B2B experience is advantageous.
- The ability to drive is advantageous.
- Occasional travel may be required.
- Attendance at company exhibitions and events may be