Digital Copywriter

6 months ago

London, United Kingdom Ganni Full time

The Digital and Marketing team are now seeking a talented Digital Copywriter to join the team based in our offices in London for 6 months on a FTC to help with key projects and managing the workload. You will be responsible for TOV across all digital touchpoints that represent the GANNI ethos. You’ll be joining a small team in a high growth and dynamic business environment, where you’ll depend on your ability to prioritise and work across a multitude of projects.

GANNI is committed to creating a more diverse, equal and inclusive workforce, building teams that represent a variety of backgrounds, perspectives and experiences. It is a fundamental policy at GANNI not to discriminate on any basis or characteristics and celebrate diversity. Everyone is welcome and encouraged to apply.

At GANNI we see behaving responsibly as our moral obligation. GANNI focuses on making more responsible choices every day to do better for our planet and community. Responsibility is at the heart of everything we do and we encourage all employees to take part in our journey towards becoming a more inclusive, equal and responsible business.

**OUR VISION & MISSION**

Hack(ing) the fashion system.

Evolving from a distinctive Scandinavian fashion brand, we are more than a way of dressing
- we are a creative collective and diverse community of first movers, committed to environmental responsibility and progressive social activism, setting the tone for the next generation to follow.

**YOUR MISSION & RESPONSIBILITIES AHEAD OF YOU**

You will be tasked with ensuring all products are described in an accurate and reliable manner, in clear and concise English and represent the GANNI ethos.

**Responsibilities ahead of you **(Include but are not limited to)
- Produce engaging, conversion-oriented, and on-brand digital-first BAU copy to meet daily deadlines, maintaining that they are brand-led, dynamic, concise and accurate. Ensure the copy consistently reflects the brand voice, adheres to brand TOV guidelines, and maintains consistency across different brand touchpoints and target audience personas
- Partner closely with the Ecomm, Responsibility, and Marketing teams to generate innovative ideas and deliver high-quality work in response to briefs.
- Work with our agency to audit, optimise and rewrite existing web content to increase GANNI’s organic search visibility, implementing on-page SEO best practices throughout.
- Work closely with key stakeholders within the organisation to establish and maintain service and product messaging standards across both owned and earned digital properties.
- Research on industry trends, terminology, and competitive landscape to demonstrate expertise & familiarity with marketing best practices
- Edit your own writing alongside other digital content, such as images and video, if required
- Attend regular meetings with key stakeholders, particularly Responsibility team and SEO agency to to review the impact of your work
- Assist with site audits as required and contribute ideas for site page development.

**TO HACK THE SYSTEM, YOU MUST **
- Specialise in website copy, supported by a portfolio of live website projects
- Have 3-5+ years experience of excellent writing and editing for marketing, websites and digital experiences
- Proficiency in writing SEO-friendly copy and knowledge of best practices and principles in performance marketing and digital-first copy.
- Previous experience or relevant knowledge in the sustainability arena or communications around responsibility efforts for a brand or media preferred.
- Have experience in proof-reading your own work
- Experience working in a highly global brand that serves multiple international markets
- Strong organisational and prioritisation skills while working on multiple, simultaneous projects of varied size and complexity
- Outstanding written, verbal and visual communication and the ability to present ideas clearly to large teams

**THE GANNI WAY**

We are looking for a true GANNI ambassador - someone who shares our values of Openness (ready to evolve, honest not perfect), Optimism (you never stand still, just dance), Authenticity (you march at your own beat), Accountability (no excuses, you make an impact) & Responsibility (make small changes, see big differences).

The GANNI culture is based on a learning and results-driven mentality, where everyone is united by a common purpose of (hack)the fashion system

GANNI is a state of mind - more than a way of dressing and we love to change the usual practice in everything we do. We are confident and capable of anything So prepare yourself to be comfortable with the uncomfortable and hacking the system together with our amazing Digital and Marketing teams

**WHAT ELSE?**

Start date: ASAP

Reporting into: COO / Editorial Brand Manager in London

**BE BOLD AND JOIN OUR GANNI UNIVERSE**

We hope you got all your questions answered and feel motivated to join our team and become a part of the GANNI Family.

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