Marketing Coordinator

2 weeks ago

Colchester, United Kingdom Firstsite Full time

**£24,500 gross per annum**

**FULL TIME - 37.5 HOURS PER WEEK**

**PERMANENT**

37.5 hours per week but with flexibility to work weekends, evenings, school and bank holidays as required

Working with Firstsite’s Head of Audience and Communications and Marketing Assistant - as well as across all areas of the Programme and Operations - the Marketing Coordinator will help ensure that marketing and communications for all activities at Firstsite are effective and engaging in order to attract and retain a diverse audience, increase brand awareness, build footfall and meet income targets.

You’ll be responsible for developing innovative and creative marketing activities to promote Firstsite’s programme including, but not limited to, exhibitions, events, cinema, workshops and classes, learning activities and café, shop and venue hire.

You will thrive in a fast-moving environment, able to multitask across a range of responsibilities including coordinating marketing activity and materials against deadlines, updating and maintaining the website, the coordination of social media, creation of newsletters and artworks, paid social media advertising, and any other marketing activity as required.

This is a fantastic opportunity for someone with a passion for art, culture and marketing to join our incredibly creative and dedicated team and expand your skills, promoting a vast array of exhibitions, events and commercial ventures which take place in our unique and vibrant venue and online.

The Marketing Coordinator will liaise closely with all relevant Firstsite staff members as required.

**OUR VISION IS: ‘MAKING ART MATTER’**

Our mission is to ensure art and creativity are valued for their integral role in shaping a happy and healthy society for everyone. We do this by championing creativity as a catalyst for positive change in society, celebrating everyone's imaginations as places to shape a better future and demonstrating the impact of art and galleries at the centre of everyday life.

We collaborate with people where, together, we can have the most impact and we share the results of our work with diverse audiences to influence change. We do this in three places: in our award winning gallery, reflecting our radical region and digitally with audiences around the world. In order to do this well we have four values that help us do what we do, to the best of our abilities:
**Creative** - we are an art gallery Everything we do, we aim to do creatively and in ways that surprise and delight our audiences, communities and ourselves.

**Inclusive** - we continuously and actively seek to identify and remove barriers to everything we do and who we do it with to ensure it is available to those who we prioritise and who seek to share what we do.

**Agile** - we actively seek involvement, feedback and information from our audiences and communities - especially those we prioritise - to inform what we do, how we do it and how we can improve each time we do it.

**Responsible** - We need to lead by example and take responsibility for doing what we do with integrity, care and urgency. This includes taking responsibility for each other as a team, being responsible for our audiences and communities and taking responsibility for our local environment and the planet.

Essential (E) Desirable (D)

**Knowledge**
- An intermediate level of knowledge of design software (InDesign, Photoshop) (E)
- Awareness of local arts and creative industries (D)

**Experience**
- Proven experience of coordinating a wide range of marketing activities, meeting targets and deadlines to successfully promote events, products and services (E)
- Experience in planning and running successful social media campaigns, including creating written and video content, GIFs, and branded content for IG and FB stories, as well as commissioning content from colleagues and partners (E)
- Experience of creating dynamic and engaging content in a fast-paced environment for a diverse range of audiences across multiple digital and print channels (E)
- Experience creating print and digital promotional materials using Photoshop/InDesign (E)
- Experience of undertaking data analysis to evaluate the effectiveness of marketing activity and produce reports including campaign evaluations (D)
- Experience of creating high quality short films either independently or with a 3rd party video production team (D)
- Experience of utilising search engine optimisation to improve digital reach and engagement (D)

**Skills**
- Outstanding communications skills including exceptional spelling, grammar and copywriting skills, and the ability to produce high quality, creative and effective marketing material. (E)
- A positive, flexible attitude and proactive approach to work (E)
- A high level of digital proficiency with the confidence to use or learn to use a wide range of digital tools including Hootsuite (or similar) and Google Analytics (E)
- Ability to work effectively and collaborativel

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