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Acquisition Executive

4 months ago

Oldbury, United Kingdom Adecco Full time

**Acquisition Executive - PPC & SEO**

**Oldbury**

**£30,000- £40,000**

**Permanent**

The Acquisition Executive should have knowledge and experience in paid digital advertising tools such as Meta Ads Manager and Google and Bing Ads, Pinterest, YouTube, and Twitter. Furthermore, ability to create professional and engaging marketing ads andcopies.

Key Responsibilities Include:

- Plan, develop, implement, track and optimise all paid marketing campaigns and channels including search and social
- Create and build campaign strategy, research keywords, analyse competitors, and continue testing and optimisation
- Provide recommendations and execute strategies for keyword opportunities, campaign structuring, targeting, and all facets of paid search following corporate objectives
- Maintain company image, and promotional objectives, and adhere to terms and conditions when building ads and ad copies
- Maintain and monitor keyword bids, daily and monthly budget caps, impression share, quality score, and all top-level account metrics Generate new paid search campaigns, ad groups, and accounts and aid in the creation of new paid search marketing initiatives
- Test, implement, and optimise digital search campaigns as well as paid social media campaigns across all areas of the business to drive customer engagement and ROI.
- Work on continuously improving paid advertisements by increasing CTR, quality score, conversions, conversion rates, and increasing ROAS
- Landing page optimisation/implementation
- Creative testing and optimisation
- Competitor analysis
- Track, measure, and report all activity in line with performance-based KPIs and benchmarks
- Keep up to date with the latest industry news, and best practices

Requirements Include:

- Relevant degree or equivalent
- Experience in a similar role
- Analytics and numerical
- Knowledge of reporting platforms such as Analytics and Data Studio
- Excellent knowledge of advertising platforms

Adecco UK are an equal opportunities employer and an Employment Agency

Adecco acts as an employment agency for permanent recruitment and an employment business for the supply of temporary workers. The Adecco Group UK & Ireland is an Equal Opportunities Employer.