Tour Operator Content and Ecommerce Manager

3 weeks ago

Walsall, United Kingdom Travel Trade Recruitment Full time

Are you an experienced Ecommerce Manager with a keen interest in the travel industry? Would you like to work for a well-established, leading independent travel company? Are you looking for the next step in your career? If yes, look no further One of thelargest independent travel companies is looking to recruit an experienced Ecommerce Manager to help grow a new tour operations department working hybrid from their office in Walsall or Beeston. This company offers a very comprehensive benefits package andas this is a new division of the business, it is a fantastic opportunity to grow with the company.

JOB DESCRIPTION:
As a Tour Operator Content and Ecommerce Manager, you will be responsible for:

- Manage design & development of our online capability
- Merchandise & optimise online content to acquire, engage & convert customers
- Plan & develop integrated, multi-channel consumer-facing, always on, campaign & tactical marketing content & offers (including partnership & direct response selling).
- Provide assets for use by all sales channels including VTEs
- Track & analyse campaign performance and online performance
- Optimise online merchandising to drive engagement & conversion. Ensure a seamless customer journey from lead generation activity to deliver Trading targets
- Creation and publication of all content material in line with marketing plans to optimise acquisition & conversion in all channels, working closely with Travel channels marketing team, VTEs and Society Insight Team Use Google Analytics and other analyticalprograms (i.e. Moz, SEMRush. Google Search Console) to deliver key performance reports on a regular basis and assess performance in the context of the broader travel market
- Execute tests, collect and analyse data, identify trends and insights from the B2B and B2C websites
- Budget allocation as per planning, monitoring campaign costs & ensuring ROI
- Work with Product Sales Managers to identify opportunities for growth by working in partnership with the commercial team and 3rd party suppliers to produce and market new travel products, while maintaining successful long-term relationships with existingsuppliers
- Source (inhouse or externally), write and publish product content
- Work in a team focused on a B2B and B2C Omni channel approach across retail, digital and call centre

EXPERIENCE REQUIRED:

- Degree educated (or equivalent experience)
- Proven success in trading and merchandising online channels
- Relevant marketing experience including experience of developing marketing strategies and both on
- and off-line campaigns.
- Ideally, previous managerial experience and good leadership skills
- Strong commercial acumen
- Creative with strong copywriting and design skills
- Experience in working for membership-driven organisation desirable
- Strong marketing and communication skills
- Comfortable working independently and as part of a team
- Very strong collaboration skills and ability to work with complex organisational structures

PACKAGE:
Interested??

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