Marketing Manager

3 weeks ago


Knowsley, United Kingdom The Recruitment Co Full time

The Recruitment Co are currently recruiting for a Marketing Manager for one of our fast growing clients based in Knowsley, Merseyside.
**JOB DESCRIPTION** - **Marketing Manager**
The function of the Marketing Manager is to support the business (Innovations & Commercial functions) by creating and implementing Marketing Strategies & Plans to achieve our business objectives and strategic goals.Key responsibilities will include.
- Develop, maintain & create local & national & online marketing content, including promotional materials, content writing, press and publications and updating the company website
- Commercial awareness (of all promotional & marketing techniques including ROI for all activity
- Organisation of promotion events and seminars/creating Power point presentations for Sales
Dept/collating information to generate a follow-up tasting sheet.
- Attending networking events to represent and promote the company.
- Conduct Market research including category, consumer & customer insight for presentations and new product launches,
- Identify growth opportunities across all areas of our business, flavours, colours & branded products
- Identify advertising and promotion opportunities.
- Support Sales team by creating brochures, custom labels, ad hoc marketing materials, market insight & compelling product & market rationale
- Generate 3D mock-ups of packaging with Adobe Dimensions for Sales Dept. present to customers or use as marketing tool
- A keen eye for design. Design of labels for products using Adobe Illustrator.
- Edit Technical data sheets using Adobe Illustrator.
- Timely and regular (monthly) reporting on market trends/flavours/ingredients using Mintel & all other available market intelligence sources
**Skills required / Experience**
Photography, Illustrator, Photoshop, Lightroom, InDesign, Adobe Premier, After Effects, Canva, Adobe Dimensions, Mintel.
- Experience in customer and commercially led Product Marketing role
- A strong track record of building product and proposition growth strategies and plans
- Proven skills managing multiple projects with very tight deadlines
- Be a brand advocate through various social media outlets including Twitter, Facebook Google plus,
LinkedIn and Instagram. managing and updating blends accounts to market range of Products. Manage customer feedback and response time.
- Manage website and liaise with contractor on updates and/or improvements
- Evaluation of marketing campaigns including analysis and reporting using Google Analytics, Webmaster tools, Traffic rank reporting and conversion analysis.
- Google AdWords analysis and campaign maintenance
The postholder will enjoy a high degree of autonomy in this role and will be expected to develop and enhance the current marketing strategy of the brand, using your experience strive to deliver high
levels of interactions on social media to promote the company culture.
**Hours;** The hours are between 9-5pm.
37.5 hrs per week Monday to Friday
- **Salary;** 25-35k depending on level of experience
- **Pension**; details are employee contribution is the government minimum recommendation for the year plus a 4% employer contribution.
- **Incentives;**:

- Free onsite parking,
- Perkbox discount staff rates
- Employee Assist Programme (staff wellbeing services)

CPLiverpoolInd

The Recruitment Co. is an equal opportunities employer and we're committed to diversity and inclusion in the workplace.


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