SEO & PPC Lead

3 months ago

Ramsgate, United Kingdom New Appointments Group Full time

Are you a Digital Marketing Professional who is highly proficient with planning, executing and optimising both SEO and PPC activities across a range of products?
- We have an exciting opportunity for a SEO & PPC Lead to join our client, an established manufacturing company in the Thanet area on a permanent basis.
- The benefits include a competitive salary, a great annual service package, a company pension scheme, free on-site parking and an early finish on Fridays.**Responsibilities**:
- Define and implement on-page SEO best practice, ensuring website content is optimised for user experience and search engine visibility.
- Define technical SEO best practice and identify areas for improvements including site speed and mobile responsiveness. Supporting engineering team with enhancements.
- Track, analyse, and report on data to measure SEO effectiveness.
- Conduct keyword research to identify opportunities to optimise existing content.
- Stay up-to-date with the latest search engine algorithm changes and SEO industry trends.
- Work closely with the cross-functional team of developers, product managers, product marketers, and designers to ensure the successful implementation of SEO strategies.
- Be responsible for day-to-day optimisation and management of all Google Ads campaigns to deliver on KPIs and improve return on investment for our range of brands.
- Coordinate reporting and performance analysis of all activities in order to make recommendations and optimise ROI.
- Work with European and US e-commerce executives on non-UK campaigns.
- Support the wider Online Team on an ad-hoc basis to cover absences or workloads in peak periods.

Required Skills and Experience:
- Several years SEO & PPC experience, with a proven track record of success in improving organic search and PPC performance.
- Strong analytical skills and experience with SEO tools such as Google Analytics, Google Search Console, SEMRush (or similar).
- Extensive experience with Google Ads - you will be the company's main Google Ads technician and therefore your knowledge of Google Ads will be second-to-none.
- Experience of working with and managing relationships with third party agencies.
- Proficiency in Google Analytics and Excel with the ability to report on monthly campaign performance and provide actionable recommendations and insights.
- Self-motivated with good organisational skills and time management.
- Proficiency in Microsoft Outlook, Word and Excel.
- Excellent communication skills, both verbal and written.
- Ability to adapt to changing priorities and commercial requirements.- New Appointments Group, Expertly Matching Employers and Jobseekers since 1975. Committed to diversity, equality and opportunity for all.

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