Junior Campaign Planning

2 weeks ago

London, United Kingdom PEI Group Full time

**About The Role**:
PEI Group are looking for a dedicated and passionate **Junior Campaign Planning & Decisioning Executive **to help plan and execute targeted marketing communications to PEI’s customers and prospect audiences; in support of achieving our marketing objectives.

PEI are in the process of a digital transformation of its business to support its continued successful growth. We have invested in migrating to a new version of Microsoft Dynamics to support our CRM activities and are heavily funding the enhancement our data warehouse to ensure it can meet our evolving business requirements, ensuring the delivery of even greater data insight and a higher degree of marketing automation through our integrated marketing database platform. This significant investment in people, processes, and technology, has created the need for this hire within our Central Data Office, to help define and deliver the future vision of information management and advanced analytics.

**Responsibilities and duties**
- Support the Campaign Planning Manager and Campaign Planning Executives to achieve the business objectives (to increase revenue from online subscriptions and delegate sales for conference events)
- Ensuring quality of selection, identifying data issues, to minimise customer complaints; maximise return on investment and ensure campaign outputs are compliant with all appropriate policies
- Ensure campaign tracking and post campaign analysis processes are delivered
- Liaise with global marketing departments to define audiences, research & source data, and execute campaign selections to agreed timings
- Coordinating campaigns across multiple teams and stakeholders.
- Troubleshoot audience queries
- Collaborative planning & working with all functions within the CDO, global marketing and sales teams

**About You**:
**_ Requirements_**

**We are looking for someone who is;**
- A good communicator with a strong attention to detail
- Proven ability to work quickly and effectively with an eye for detail.
- Excellent organisational skills.
- Can work independently in a structured manner.
- Building strong stakeholder relationships
- An interest to becoming a data driven marketing person with a technical focus who can translate marketing requirements into data driven selection

**Qualification & Experience**
- Minimum degree preferably qualified in a Marketing, Data Analysis or Mathematics based degree
- 6-12 months data industry experience of creating and developing B2B/B2C marketing campaigns
- Marketing effectiveness to deliver agreed outcomes
- Basic understanding of structured query language (SQL) for manipulating data from a large data warehouse
- Proven campaign planning, data interrogation and execution skills with experience of using industry standard campaign management/decisioning tools
- Ability to assimilate information from a variety of sources and present well-reasoned recommendations

**About Us**:
**Who we are**:
PEI Group is a subscriber-focused business intelligence company. With our multi-talented global team of over 300 people, spread across EMEA, USA & Asia, our purpose is to inform and connect investment professionals across global, specialised markets. We identify specific high growth, high value investment sectors and themes where deep insight, strong market relationships and active capital flows are critical for success.

**What we do**:
PEI Group provides industry-leading journalism, data, and market insight to subscribing clients via a wide portfolio of specialist brands supported by our robust and scalable digital publishing, analytics, and database platform. We also track the firms and individuals who shape markets and bring client-communities together to enable knowledge sharing, profile building and relationship development through professional networks and events. Wherever our markets are active - in New York, Los Angeles, Tokyo, Sydney, Hong Kong, London and elsewhere - PEI is hard at work examining crucial market forces and shifting investment themes, identifying active investors and their capital allocations, and scanning ahead for regulatory changes, new compliance requirements and other risk factors.

**_PEI Group supports flexible working arrangements, and we welcome career returners._**

PEILP

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