Campaign Marketing Executive

3 months ago

Kenilworth, United Kingdom Alexander Mae South West Ltd Full time

**Campaign Marketing Executive**
**£25k + Bonus + Benefits**
**Kenilworth, Warwickshire/Hybrid**

**About us**:
Our client provides outsourced support to a range of businesses throughout Warwickshire, North Birmingham and North Derbyshire. Their clients operate in various business sectors including financial services, hospitality, technology, property, professional services and not for profit. They have strong core values and offer a first-class service with a major focus on employee relations issues, performance management, recruitment, training, and development.

**The role**:
**Please note; **Whilst there is an element of content writing and social media the company have a central marketing team to do this

**Day to day responsibilities**
- Plan, develop and execute the organic social media strategy to improve and support their overall digital marketing efforts.
- Implement a social media calendar including the creation of engaging and on-brand copy as well as image or video creative
- Publish content across Instagram, Facebook, Instagram, TikTok, YouTube and LinkedIn that resonates with our audiences via Hootsuite
- Monitor and respond to brand mentions or comments across social media, fostering discussion and new business opportunities.
- Provide support with the management of websites including regular maintenance and content management and supporting development work using Wordpress.
- Maintain the CRM and refer new Leads to the Business Development Manager.
- Report and review social media performance on a monthly basis
- Provide an accurate assessment of data insights using Google Analytics and dashboards and make recommendations to improve engagement.
- Set up and monitor key goals for measuring campaign and content success
- Deliver campaign reporting for key initiatives including new business, awareness campaigns and events

**About You**:

- Excellent written copywriting and verbal communication skills
- Detailed knowledge of social media platforms, including a deep understanding of trends, best practices, and channel management, particularly on Instagram, Facebook and TikTok.
- A track record of consistently delivering high-quality and creative content across various platforms.
- Advanced research skills, both primary and secondary, to gather insights and stay ahead of industry trends.
- Experience with Facebook and Google advertising (Paid Campaign, SEM, SEO, Audience targeting).

**The Hours**: 37.5 hours per week 9am - 5pm (30 min lunch)

**Job Types**: Full-time, Permanent

**Salary**: £25,000.00 per year

Schedule:

- Monday to Friday

Work Location: In person

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