Outreach Digital PR Executive

3 weeks ago


Manchester, United Kingdom Betfred Full time

**Job Title**:
Outreach Digital PR Executive

**Department**:
Brand & UX

**Location**:
Manchester/ Remote

**Reporting To**:
Outreach Digital PR Manager

**Overview**

We’re in the process of expanding our Digital PR offering, and we’re looking for a talented Digital Outreach Assistant to help us increase online media coverage for the Betfred groups’ digital assets.

The ideal applicant should have excellent writing skills, brilliant idea generation, and great communication skills that will enable them to pitch ideas to journalists from some of the online world’s biggest news publications and be passionate about observing newsworthy content and competitor analysis.

**Responsibilities**
- Creating newsworthy studies every week.
- Interviewing brand ambassadors and producing interview questions purely for Digital PR.
- Pitching to journalists numerous times a week with content from either quotes from a study or interviews or to inform on changes in specific betting markets.
- Contributing to ‘Hero’ PR campaigns for the brand.
- Monitoring newsworthy topics within the sporting world and gambling industry.
- Drafting and creating press releases and media alerts that will encapture journalists.
- Researching and generating relevant and specific media lists for every piece of content that’s distributed by the brand.

**Experience and Skills**

The Digital Outreach PR Executive will have to:

- Excellent writing skills.
- Has a vast knowledge of what PR writing entails.
- Creative ideation for sports and gambling content relevant to B2C and B2B publications.
- Confident in pitching newsworthy content to journalists.
- Experienced with Microsoft Excel.
- Great knowledge of both the sports and gambling industry.
- Outstanding organisational skills.

**Benefits**
- Enhanced Annual Leave
- Betfred Rewards (Discounts, offers & cashback for various retailers)
- Enhanced Maternity/Paternity
- Employee Assistance Programme
- Eye Test Vouchers
- Enhanced Sick Pay
- Relaxed Dress Code
- Charity Matched Funding
- Friends & Family Recruitment Reward

and more

**Job Types**: Full-time, Permanent

**Benefits**:

- Casual dress
- Health & wellbeing programme
- Work from home

Schedule:

- 8 hour shift

Supplemental pay types:

- Bonus scheme

Work Location: In person

Application deadline: 01/09/2023


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