Head of Consumer Insights

6 months ago

London, United Kingdom L'Oreal Full time

**WHO WE ARE**

L’Oréal is present in 150 markets on five continents. For more than a century, L’Oréal has devoted itself solely to ‘Create beauty that moves the world’; it is now the industry world leader with €29 billion consolidated sales. Together, we solve complex challenges at scale, while making sure we stay committed to making the world a more inclusive and a better place for everyone & our planet. Experience the excitement of agility to shape the future of beauty; where diversity and purpose come together to create meaningful impact.

Our Corporate Division supports the 4000+ strong workforce in L’Oréal UK & Ireland. It’s a fast-paced and dynamic environment when you’ll have visibility over our 4 Divisions and play an integral role in moving our business forward.

**A DAY IN THE LIFE**

As the Head of CMI Haircare you will;
- Lead the consumer intelligence strategy for the haircare category in the country (consumer and shopper behavioral understanding, assessment of opportunities, consumer insight, methodological innovations, etc.). Provide analysis and recommendations to inject consumer understanding into the group/division/brand/category’s growth strategy. Generate better understanding of the shopper journeys and the touch points that are relevant for the hair care consumers.
- Understand the market dynamics and brands that are successful. Analyse the evolution of the markets, the sector and the competition’s activities, to inform the country business strategy
- Organise an in-depth strategic watch (consumer, competition, new business models), identify the major trends of the market to detect growth opportunities.
- Define development recommendations to guide senior management

More specifically you will;

1. Drive consumer-centricity in the Hair Care category:

- Understand consumer category needs and behaviours to deliver clear messages to the business
- Influence with insights and consumer data driven facts
- Support and help optimise new launches via relevant consumer insights
- Continue to connect with relevant business stakeholders to drive consumer centricity and transform insights into growth opportunities
- Ensure learnings are implemented in the business / transformed into action

2. Lead on cross categories analysis:

- Responsible for managing one of the cross brands studies (brand health tracking, segmentation, etc) for the UK, alongside Zone (Europe)
- Being a partner for Zone (Europe), the research agency and stakeholders as regards all project deliverables
- Share learnings with internal and external stakeholders to build on learnings and actions based on the study output.

**WHO YOU ARE**
- Passion to understand consumer behaviours and motivations.
- Highly numerate - strong analytically and good commercial acumen
- Digitally minded
- Fundamentally shopper oriented. Able to blend and interpret information from multiple sources
- Absolute objectivity
- Ability to deliver on projects to quality and time
- Strong presentation and communication skills with the ability to communicate information and opinions persuasively, openly and honestly, including when it concerns difficult messages
- Strong organisational skills
- Ability to work in an ever changing & demanding environment
- Acts as a proactive self-starter and takes initiative
- Builds strong and effective relationships based on trust

**YOUR FUTURE TEAM**

CMI sits within the Chief Digital Marketing Office (CDMO) Team in the Corporate Division of L'Oréal UKI. The CDMO is made up of 5 teams who support the business and drive the Digital Transformation. The CMI mission is to drive Consumer Centricity, putting insight at the heart of business decision planning by providing thought leadership and analytics on consumers, shoppers and competitors.

**WHAT WE OFFER**

Our people are at the heart of everything we do and play a vital role in the success of our company. We are committed to offering you a package that is fair, competitive, and equitable to help support you to do what you love most, achieve your goals and become the best version of yourself. Our range of optional benefits include money-saving offers and exclusive discounts, in addition to health & wellbeing support, development opportunities, flexibility, and leave entitlements. This includes access to private medical and dental insurance, enhanced pension, 25 days annual leave increasing after 3 years’ service, an online staff shop with up to 60% off products, access to incredible trainings and monthly talks, enhanced family leave provisions as well as up to 4 weeks paid fertility leave. We also have app partnerships with Thrive for mental health and Peppy Menopause support and an employee assistance programme available to all employees for if and when you need it.

**HOW WE RECRUIT**

At L’Oréal, we take pride in creating a diverse, equitable and inclusive environment where everyone is welcome, and their contributions are valued. When we rec

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