Marketing Manager
2 days ago
**Marketing Manager - Manchester/Remote - Up to £40,000**
IN4 Group are a UK leader in digital transformation and talent development. We help businesses adopt digital technologies, and recruit highly skilled, diverse workforces capable of the innovation needed to thrive**.**
The Group also operates HOST - a technology hub and innovation centre in MediaCityUK that’s focused on attracting digital tech businesses to accelerate their growth, delivering innovation services to start-ups, scale-ups, global corporate and government organisations.People, place, and culture drive everything we do and at the heart of our business is our commitment to diversity and inclusivity.
**Responsibilities**:
- Creating and managing integrated marketing campaigns with the aim of promoting our various skills bootcamps and driving student recruitment.
- Managing the processes, implementation, tracking and measurement of relevant marketing campaigns.
- Briefing and overseeing the work of internal and external agencies, such as designers, photographers, videographers and printers, who will deliver much of the key aspects of the campaign activity.
- Working within a budget and reporting spend to the Director of Marketing
- Writing, editing and proofreading copy.
- Being an ambassador for the company’s brand, and ensuring brand identity is adhered to in campaigns and in all communication channels.
- Delivering regular reports of marketing campaign results, in line with KPIs.
- Ensuring the accuracy of marketing materials.
- Creating a library of video and print case studies.
- Collecting and using GDPR compliant data to inform new campaigns and the evaluate existing campaigns.
- Take a key role in the organisation of any events, trade shows or exhibitions. This occasionally might require work outside of core business hours.
- Updating and managing the company’s website(s) including SEO.
**Skills/Experience Required**:
- 2+ years generalist marketing experience ideally in the education sector
- Experience of CRM and website management
- Excellent knowledge core social media tools including Facebook, Twitter, LinkedIn and Instagram and best practices.
- Excellent project and time management skills
- Creative thinker with good problem solving skills.
Our offices are in Media City and operate a hybrid model of working between office and home based.
Don’t delay and send across your CV
- Keywords: marketing - B2B - campaigns
- social media - SEO_
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