Copywriter

Creating copy for a variety of internal and external audiences and a wide variety of
channels, including digital and print.

Using diverse writing skills, working across teams within External Relations to
ensure all publications are on brand, innovative, engaging and appealing to the
audience.

Act as gatekeeper of the Brand Guidelines, ensuring accuracy and compliance and
take a lead advisory role across the University on any writing for publication.
Proofreading and providing final sign off on all key publications across the
institution.

**Key Responsibilities**
**and Accountabilities**:

- Provide outstanding copy writing, editing and proof-reading services to key

stakeholders across the University.
- Take overall responsibility for writing, editing, proofreading and providing sign

off for key publications including the University’s Undergraduate and
Postgraduate prospectuses.
- Act as copy champion for the Marketing Strategy Team, driving continual

improvements in consistency and quality of work.
- Collaborate with internal stakeholders and colleagues from Brand and Graphic

Design, Digital Content, Communications and Events, Student Recruitment,
and other key areas to develop on-brand creative assets and message
hierarchies to reach the desired audience with impactful narratives.
- Work closely with the Head of Marketing Strategy and Marketing Campaigns

Manager to ensure brand guidelines are adhered to across the institution and
the brand is maximised across all publications.
- Be responsible for the writing and creating of CRM (Customer Relationship

appropriate call to actions, branding and appropriate language is used.
- Work with external agencies, including creative agency and media buying

agency to develop relevant campaign copy and messages in conjunction with
other members of the Marketing Strategy Team.
- Proactively audit and edit web content, working with the Digital Content Team,

to ensure coordination of online and offline marketing materials.
- Operate a continuous improvement ethos, constantly evaluating marketing

work and providing insight into effective campaign and communications.
- Contribute to campaigns led by others where required, including other

Marketing Campaign Officers and the Marketing Campaigns Manager.
- Respond to ad hoc copy requests from across the University, creating key

communications and liaising with relevant stakeholders to ensure successful
delivery to objectives.

selling points.
- Working closely with the Digital Content Team and Planning Team to agree

use and wording of university wide, faculty and course accolades.
- Undertake any other duties which are deemed commensurate with the post

that will contribute to the effective and efficient functioning of the Marketing
Strategy Team as directed by the Marketing Campaigns Manager.
- Undertake and support staff development as appropriate.
- All staff across the Service are required to be flexible to support the focus on

student recruitment.
- All teams are required to assist and support key recruitment events such as

Open Days and Clearing.

University of Sunderland

**Role Profile**

Part 2

**Part 2A: Essential and Desirable Criteria**

**_Essential_**

**Qualifications and Professional Memberships:
experience.
- Holds a marketing qualification or be willing to work towards one.

**Experience**:

- Experience in a Marketing-focused environment.
- Experience of working with a range of clients at different levels within a

complex organisation.
- Experience of working with internal and external agencies to manage and

coordinate creative processes.
- Proven ability in producing outstanding marketing copy that sets an

organisation apart.
- Relevant experience in a creative writing role for both on and offline

channels.
- Evidence of developing creative copy to support marketing campaigns.
- Evidence of leading and managing editorial requirements for publications

and online content.
**Knowledge and Expertise:
- Vision and flair for copy ideation and storytelling, within the parameters of

brand guidelines.
- Excellent writing, editing and proofreading skills.
- Excellent writing skills for both on and offline.
- Highly IT literate and proficient in the use of a range of software and
- Ability to communicate with key student recruitment age-groups.
- Excellent communication and presentation skills.
- Good organisational and administrative skills.
- Ability to work as part of a team and also independently.
- Thrives working as part of a team, alongside inhouse content producers

and stakeholders to produce most effective and optimised copy to meet
project objectives.

**_Desirable _**

**_Qualifications and Professional Memberships:_**
- CIM or CIPR membership or similar professional body.

**Knowledge and Experience:
- Experience of working within the HE sector.
- Understanding of working with Customer Relationship Management

systems.

**Part 2B: Key Competencies**

**Competencies are**
**assesse