Freelance Copywriter

1 week ago


London, United Kingdom FRATO Full time

FRATO is seeking an excellent copywriter and story-teller, proficiency English speaker.

**About Us**

FRATO works as an exclusive, high-end, luxury brand of furniture, upholstery and lighting. The fusion between Classic and Contemporary styles, meticulously managed, grants Frato its timeless look. Frato is mainly driven by the clients’ satisfaction and by the constant desire to evolve towards the achievement of three leading values:

- Perfection
- Elegance
- Quality

Frato is a dynamic brand and is looking for confident, positive individuals with a strong drive to work as part of a team to achieve success and help develop the brand.

**The opportunity**

This role is about producing relevant and compelling content for Frato. You’ll be the creator of Frato tone of voice, maintaining consistency across communication and building our editorial guidelines.

We’re looking for a creative, driven individual with a passion for copywriting & creating content, who can tell the stories that connect Frato to its customers. You understand nuance in copywriting and how to define and carry out a distinct brand voice across every consumer touchpoint, from a social post to an above-the-line campaign.

**Key Responsabilities**
- Represent and protect Frato tone of voice.
- Ensure consistent messaging across all channels.
- Work with the team to create outstanding brand messaging, from compelling propositions to memorable campaign copy.
- Align Frato’s existing communication and work continually to improve it.
- Ensure the content is clear, accurate and grammatically correct.

**Skills and qualifications**
- Demonstrable creative and writing skills.
- Creative mindset to generate on-brief messaging.
- Ability to easily adapt to different writing styles and tones of voice.
- An eye for fashion and editorial.
- Excellent organizational and multitasking skills as well as great time management and initiative.
- Ability to work to very tight deadlines and work efficiently under pressure.
- Excellent proofreading skills and attention to detail.
- Previous experience working in a fast-paced editorial, fashion or digital environment.
- English proficiency level speaking and writting
- Excellent written and verbal communication skills
- Demonstrated initiative and ability to work independently

**Job Type**: Freelance

**Experience**:

- Copywriting: 1 year (required)



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