Football Reporter

Do you love football? Do you understand the passion and pride of Burnley FC fans? Are you capable of individual brilliance, but can also seamlessly fit into your manager’s formation?

If so, a great opportunity has arisen to develop the football coverage within National World on the Burnley Express and its growing website.

Vincent Kompany's Clarets are on a record-breaking march back to the Premier League, and the Express needs somebody to give this exciting new era up-to-the-minute, in-depth coverage.

We are looking for an experienced journalist to help deliver high-quality football output for our fast-growing title that is at the centre of what is happening in and around Turf Moor.

You will be tasked with producing strong digital content, digging out exclusives, conducting big interviews, and writing features, analysis and commentary about one of the country’s biggest football teams.

We are looking for someone with at least 12 months’ experience in delivering great digital content and increasing audiences, a strong football journalism CV, and an increasing profile within the industry. Experience of video - in front and behind the camera - is an advantage.

**Scope and purpose of the role**
- To ensure burnleyexpress.net and associated digital platforms are updated with engaging news, features, video and analysis
- To create, publish and share football content in support of digital audience targets
- To work within a tight team, ensuring we have all the big issues covered
- To understand audience data and analytics, and produce content responsively
- To help the company towards reaching all digital targets

**Key duties and responsibilities**
- Produce, create and publish football content on the websites
- Ensure round-the-clock football coverage, with a focus on developing a loyal Burnley audience
- Drive the football content agenda, making our digital platforms leaders in breaking news, information, data, interaction and fun
- Ensure a daily diet of informative football content is produced
- Develop relationships with fans, the football club and other organisations so that our brand is a turn-to destinations for content and engagement
- Ensure audience data drives content decisions and that audience targets are met
- Continually suggest innovative content ideas that engage, interest and inform football fans and meet the requirements of the digital audience
- Develop personal brand to become a trusted expert and public face
- Have strong and active social media presence
- Produce agenda-setting exclusives, opinion and commentary
- Assist in general uploading, digital content creation, optimisation and website management in line with established workflows
- Actively take part in digital conferences and planning meetings
- Undertake company/editorial projects and any other duties from time to time as reasonably requested by management
- Achieve pageview targets, author goals and team subscription goals

**Skills/experience**
- Journalist qualification (or relevant time-served experience)
- At least 12 months’ experience as a digital football writer in a fast-paced news organisation
- First-class organisational skills
- An excellent understanding of football including having strong contacts and ability to generate leads
- Experience of and ability to use analytics to identify digital audience and content trends and commission content accordingly
- Adaptable and flexible
- Creativity and flair
- Excellent attention to detail
- Self-motivated, highly organised and able to take instruction as well as manage
own workload efficiently
- Experience writing high-quality football content for digital platforms
- Experience of providing analysis and commentary on other media outlets
- Strong digital skills and excellent communicator on social media
- Awareness and understanding of how people use the internet to search for information
- Ability to work quickly and effectively under deadline pressure
- Flexible approach to shifts
- Up-to-date knowledge of media law and IPSO code
- Full driving licence
- National World is committed to creating a diverse and inclusive environment as an equal opportunity employer. All applicants will receive consideration for employment without regard to race, religion, gender, sexual orientation, disability or age. Consideration will be given to flexible working options for all roles._