Social Listening Business Partner

2 weeks ago

London, United Kingdom Primark Full time

**Social Listening Business Partner**

Primark exists to serve the ‘Savvy Shoppers’ of the world, creating MAXIMUM JOY AT MINIMUM COST. We make LOOKING GOOD and FEELING GOOD cost less. With a culture of maximum care: for our customers and colleagues, our partners and the planet. With minimum waste, damage or disrespect. We are PRIMARK.

**What You’ll Get**

The world is changing and it’s important we support our colleagues. People are at the heart of what we do at Primark so it’s essential we provide the right environment for you to perform at your best. That’s why we offer benefits that put you first

Some of our benefits are:

- 27 days of leave, plus bank holidays and if you want, you can buy 5 more.
- Flexible Working, opportunity for an early Friday finish, and a subsidised cafeteria.
- Primark Perks - Discounts with some local partner business to our offices

**What You’ll Do**:
In your role, you’ll collaborate with different people across a range of skillsets. Here’s a flavour of your day-to-day:

- Design & Implement Strategy: Develop a scalable, centralized social listening strategy and operating model for Primark.
- Monitor & Evaluate: Track brand mentions, competitor sentiment, trends in fashion/home/beauty, community engagement, viral moments, and licensed product popularity.
- Tool Evaluation: Advise on and assess industry tools for social platform measurement (Instagram, TikTok, YouTube, Facebook, X).
- Optimize Solutions: Create quick wins with current solutions while developing long-term plans; link social data to other intelligence sources.
- Project Management: Plan and manage resources, risks, budgets, and vendor relationships for the social listening strategy.
- Stakeholder Engagement: Build strong relationships with senior leaders to understand and meet their social listening needs; provide training on best practices.
- Collaboration: Work with the Procurement team to design and procure the optimal suite of social listening tools.

**What You’ll Bring**
Here at Primark, we want everyone to feel valued - so please bring your authentic self to work, of course with some other key experience and abilities for this role in particular:

- 5+ years in social listening with deep industry knowledge and service provider expertise.
- Strong network with social listening professionals in agencies and client-side.
- Experience designing and implementing client-side social listening programs.
- Proficient with social listening tools, able to evaluate their efficacy.
- Skilled in strategic planning, data interpretation, and avoiding data misinterpretation.
- Proven track record in project management and handling cross-functional projects.
- Excellent advisory, problem-solving, and stakeholder management skills.

If you need any reasonable adjustments or have an accessibility requests, during your recruitment journey, such as extended time or breaks between online assessments, a sign language interpreter, mobility access, or assistive technology please contact your talent acquisition specialist.

**126797BR**:

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