Demand Generation Specialist

1 month ago

Sevenoaks, United Kingdom Software Works for You Ltd Full time

D
**emand Generation for Product Led Software Company**

**Are you a Hands-on and wants to be a crucial part of the company’s decision-making process?**

We are the UK’s market leaders in providing software (SaaS) to Heating and Plumbing Companies and are developing cutting-edge software that is very dynamic and highly customizable to meet the demands of our customers.

Our software provides customers with a smooth, simple, and straightforward digital experience for all things legal certificates, service reminders, quotes, invoices, and estimates.

**_If you love that you will be working in a product-led company where marketing plays a leading role (and not a sales-led company where marketing is only there to support sales), then this role is made for you._**

You need to be ambitious, results-focused and have a true passion for understanding customers' issues and how we can help them.

You need to be data / research-driven and be able to pivot when marketing activities are not generating results.

Your work will have a massive impact on our customers and company.

You will be a vital part of the decision-making process and are expected to add value by bringing ideas and taking action.

**What success looks like in this role**:

- You understand and have documented what customers’ pain points, fears, hopes, and aspirations are at each stage of the buying process.
- You have the discipline to track and document results and the courage to test new ideas to see what works.
- You take the lead and push for what you believe in.
- Your whole focus is on activities that create results, and when things are not working, you can speak directly and openly so the whole team can come together to help support you in solving challenges.

**Responsibilities**:

- Constantly find and explore new ways to understand our customers and their needs at each stage of the buying process.
- Use data and research to test and confirm insights.
- Provide copy, direction and customer insights to Product, Customer Success and other team members.
- Ensuring clear KPIs are established and adhered to for marketing programs and effectively tracking and reporting on the initiatives.
- Do/coordinate videos for testimonials, case studies, and product updates.
- Manage external contractors.
- Developing brand-focused and product-focused marketing campaigns.
- Taking the initiative to be creative and ambitious for all marketing campaigns.
- Manage Social Media.
- Collaborating with others to drive growth.

**Education and Experience Requirements**
- Bachelor’s or master’s degree in marketing or a related field.
- Solid knowledge of customer psychology.
- Proven working experience in digital marketing, particularly within the software industry.
- Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform, and motivate.
- Solid knowledge of website and marketing analytics tools.
- Experience in setting up and optimizing PPC campaigns on all major search engines.

**Role Info**:

- Leading Industry SaaS Tool.
- Location: 2 minutes walk from Sevenoaks train station. (30 minutes from London Bridge, Charing Cross, and Waterloo).
- Hybrid working with three days in the office and two from home.
- £45,000 - £55,000.
- Plus Benefits.
- Culture: Great Team Vibe - We Get Stuff Done.
- Pedigree: Serial Entrepreneurial Founding Team.

**Why join us**:
We are a SaaS company that develops field service management software for Android, IOS, and Web-enabling companies to work faster, better, and more efficiently.

Working with us can accelerate your career and give you the opportunity to work with world-class people. We’re a team that loves what we do, and we all thrive on our ability to make an impact.

We focus on personal growth and give enough space for team members to gain more responsibility as they grow.

If this is you, don't wait

**Location and Access**:
The role is based in Sevenoaks, 2 min walk from the Sevenoaks station.

**You may have worked or have experience in the following capacities**:
Freelance Marketer, Marketing Hustler, Digital Marketing, Content Marketing, Marketing Manager, Copywriter, Social Media Manager, Blogger, Video Marketing, etc.

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