SEO Content Lead

1 month ago

Birmingham, United Kingdom Inchcape Full time

**Purpose of the Role**

Reporting in the Digital Performance Manager the SEO and Content Lead plays an important role in supporting the line manager in the implementation and creation of the SEO and Content Strategy.

You will ensure there is alignment between our SEO approach, our value proposition, content marketing strategy, and development roadmap.

**Responsibilities**
- Accountable for creating all content marketing initiatives to drive traffic, engagement, customer retention, and leads that deliver sales.
- Write engaging content which incorporates SEO best practice and converts an engaged audience.
- Analyse performance of content and constantly seek ways to improve it.
- Create and build content that drive audience engagement and fuels our paid, owned, and earned channels.
- Support marketing campaigns with the integration of content programmes to deliver deeper engagement.
- Working with the Line Manager to conduct website audits and quality assessment on an ongoing basis to edit, proof-read, and improve, as well as looking at ways to repurpose existing content.
- Build working relations with stakeholders across the business to build knowledge of key activities and identify content opportunities to write useful, relevant and engaging copy.
- Collaborate with the marketing team to develop marketing campaigns landing pages, identify opportunities, and feedback performance to develop future efforts.
- Collaborate on the development of the blog area of the site to support marketing campaigns and act as white paper marketing to inform customers and present Inchcape as an industry expert.
- Set up content creation processes that fit in with the brand proposition and wider marketing strategy.
- Use knowledge of SEO best practices and utilise SEO software to discover and analyse potential keywords to target. And to ensure our website landing pages achieve the best possible rankings in organic search results to maximise traffic generation.
- Create and manage SEO strategy roadmap across technical SEO, onsite optimisation, content creation, and link building.
- Develop SEO specific KPIs, run regular audits and performance reviews to help identify which initiatives drive traffic, e.g. visibility, indexing, ranking, and benchmark performance against peers.
- Collaborate with website development teams to implement technical and onsite SEO roadmap, to ensure new site initiatives are built in accordance with SEO best practices.
- Training, mentoring, and managing the SEO, content teams, ensure effective prioritisation and delivery of team objectives.
- Ensure the integrity of inbound linking, and manage redirects to preserve link equity and ensure 404s are minimised across the site.
- Strong understanding of our Sitecore CMS System, day to day management of the system, publish relevant SEO-optimized content and ensuring the system is utilised, and we maximise every opportunity.

**Core Skills and Experience Required**
- Minimum of 3 years' experience in a similar role
- Demonstrable expertise in SEO, and content marketing, content development, distribution and measurement, link building, web
- A proven track record of working with multiple stakeholders across a business is essential, and an ability to persuade and influence is key
- Proven track record of managing SEO for a large consumer-facing brand and results of what SEO initiatives contributed to the business
- Proficient user of SEO tools, e.g. Google Webmaster Tools, Brightedge, Searchmetrics, or equivalent, and technical expertise to implement SEO requirements
- Experience with content management tools, e.g Sitecore, Drupal or Wordpress.
- Advanced understanding of Google’s algorithm
- Strong analytical skills with a robust understanding of data
- High attention to detail, with strong content and good copy writing skills
- Experience of using CMS systems, preferably Sitecore
- Results-orientated and strong sense of ownership of projects
- Excellent written and verbal communication skills
- Excellent MS Excel/Access skills

**About The Company**

Inchcape is a leading independent global automotive distributor and retailer. We aim to deliver an outstanding customer experience at every one of our franchised dealerships, and to support this all our dealerships have specialist, manufacturer trained staff to ensure you and your car receive the best possible attention.

OUR VISION: To be the world’s most trusted automotive Distributor.

Inchcape is ambitious We are pursuing a strategy of growth, both organically and by acquisition, across the globe. We have a number of exciting opportunities for equally ambitious talent.

At Inchcape we are dedicated to building a diverse, inclusive and authentic workplace, and believe that Inchcape is for Everyone. So if you’re excited about this role and you share our values to deliver great experiences through fresh thinking and working better together, we encourage you to apply. You may be just the right person for

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