SEO & PPC Executive
6 months ago
Data8 Ltd are a fast growing, market leading Data Quality Solutions company based near Chester who provide a range of services to help our clients understand, enhance, and maximise the value of their data. To sustain our excellent growth, we have an exciting opportunity for a SEO & PPC Executive within our established marketing team.
**Responsibilities**:
**PPC**
- Plan and execute PPC campaigns.
- Carry out regular testing, collect and analyse data, identify trends and insights to achieve maximum ROI in paid search campaigns.
- Manage campaign expenses to ensure we are staying on budget, estimating monthly costs.
- Research and analyse competitor activity.
**SEO**
- Optimise copy and landing pages for search engine marketing.
- Track, report, and analyse website analytics.
- Perform ongoing keyword discovery, expansion, and optimisation.
- Research and implement search engine optimisation recommendations.
- Work with the development team to ensure SEO best practices are properly implemented.
- Work with other marketing and product teams to drive SEO in content creation.
- Recommend changes to website architecture, content, linking and other factors to improve SEO positions for target keywords.
**Requirements**:
- Proven SEO experience
- Proven SEM experience managing PPC campaigns across Google, Yahoo and Bing.
- Solid understanding of performance marketing, conversion, and online customer acquisition
- In-depth experience with Google Analytics and AdWords
- Experience with A/B and multivariate experiments
**What we offer**
- Convenient location in Ellesmere Port, Chester, Cheshire (Near Cheshire Oaks)
- Hours: Monday-Friday 9:00am - 5:30pm
- Holidays: 26 days per annum plus statutory bank holidays, plus an additional day for each year of service and your birthday provided as an extra day’s holiday following 1 year’s continuous employment
- Generous company pension scheme
- Employee benefits include Perkbox Employee Scheme and cycle to work scheme.
- Free parking next to the office
- Opportunity to join an innovative, growing company with a positive working environment.
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