Senior Marketing Analyst
3 days ago
**SENIOR MARKETING ANALYST**
**UP TO £80,000**
**LONDON (HYBRID)**
**THE COMPANY**
I am supporting a leading tech platform in hiring a Senior Marketing Analyst. This individual will be brought in to drive growth, optimisation and efficiency across all online and offline channels.
**THE ROLE**
The successful Senior Marketing Analyst responsibilities will include:
- Work to gather measurement requirements and business questions to provide actionable insights and
- Building out and maintaining reports and dashboards or their marketing activities
- Measuring and modelling marketing activities, providing actionable insights for future planning
- Identify audiences which can be used within marketing activity and targeting, utilising segmentation models
**YOUR SKILLS AND EXPERIENCE**
The successful Senior Marketing Analyst will have the following skills and experience:
- Strong analytical and problem-solving skills
- Highly experienced in SQL, writing your own queries for data extraction and analysis
- Competent in using data visualisation software e.g. Looker
- Experienced in defining KPI's
- Experience in drawing insight from data, predicting LTV, segmenting audiences and AB testing of marketing campaigns
- Experience in statistical analysis e.g. regression, cluster and predictive
- Experience working with various digital advertising platforms e.g. Salesforce, Braze or Google Marketing Platform
**THE BENEFITS**
The successful Senior Marketing Analyst will receive a salary of up to £80,000, plus an array of additional benefits.
**HOW TO APPLY**:
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