PPC Executive

We are on the lookout for a creative PPC Executive to join a company within the healthcare sector. Want to work somewhere fun and exciting? Then, this is definitely the place for you

**Roles and Responsibilities**
- Advising on and implementing PPC campaigns and strategy to drive sales for both their app and merchandise.
- Carrying out split tests to determine the most successful formula for paid campaigns.
- Tweaking and optimising ads and strategy to improve performance and get maximum ROI/ROAS as well as building brand awareness.
- Create monthly reports for our stakeholders to keep them up to date on how the ads are performing.
- Monitor campaign budgets and make adjustments where necessary.
- Work with our in-house designers, videographers and photographers to develop persuasive and eye-catching content.
- Come up with and suggest creative concepts for new campaigns, constantly looking to improve and perfect ad strategies.
- Keep up to date with industry trends and standards.
- Write incredible ad copy.

**Requirements**:

- At least 3 years' experience running paid ad campaigns, with proven results, across numerous social channels, including Google, Facebook, Instagram, YouTube, Pinterest and TikTok.
- A deep understanding of the algorithms used in Facebook Ads and other organic platforms.
- A deep understanding of social media and digital marketing.
- Experience in creating social media content in a professional capacity.
- A good foundation knowledge of general marketing.
- Excellent spelling, grammar and copywriting skills.

**Nice-to-haves**:

- An understanding of, or experience working in, the Health and Fitness industry.
- SEO experience