Global Digital Marketing Assistant

4 months ago

Glasgow, United Kingdom Edrington Full time

**Requisition Id**:1752**Location**:Glasgow, Scotland, GB, G1 3DNAbout Edrington

Edrington’s vision is to give more by crafting exceptional ultra-premium spirit brands. The Macallan is our central focus, supported by Highland Park and The Glenrothes in the fast-growing single malt category and Naked Malt in the blended malt category. Our portfolio is completed with The Famous Grouse Blended Scotch Whisky, Brugal premium rum from the Dominican Republic and Noble Oak American Whiskey. Edrington also has strategic partnerships for No.3 London Dry Gin and Wyoming Whiskey.
Remuneration and Package
- Salary £28,000-£35,000
- 37 days holiday + 4 Giving More Days
- Attractive pension
- Share reward scheme
- Flexible working
- Global wellbeing programme
- Product Allowance
Position Summary
Job Description
The Digital Marketing Assistant will provide support across the full breadth of the team and will work with various teams (globally and locally) internally and with external agencies. The role will involve 6-month rotations between two of the key areas within The Macallan’s digital strategy; digital communications and, search marketing with measurement.
-Digital Communications:

- Website content optimisation including market and global content updates and population
- Coordination of the translations process for all campaign activity across key markets.
- Lead on campaign organisation for The Macallan owned channels. Overall coordination and management of our campaign management platform, including asset management, day-to-day agency liaison and local market communications.
Digital Search Marketing with Measurement:

- Search marketing across paid and organic channels, working closely with specialist delivery partners to continue to optimise strategic approach driving efficiency, exposure and effectiveness.
- Website optimisation including SEO best practice implementation, user experience testing and user experience redesign.
- Evaluation and reporting of digital marketing activity on monthly and quarterly basis, working close with agencies and local market teams with a focus on continuous reporting improvement.
Skills and Experience
Employee value proposition

At Edrington, you will experience an incredible culture based on respect and giving more. We are exceptionally passionate about our brands and genuinely care about our people, continually investing in their development and wellbeing. Join Edrington and make a world of difference.

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