Product Manager

1 week ago


Northampton, United Kingdom Blackstar Amplification Ltd Full time

Blackstar Amplification are recruiting for a truly exciting position, a dream role for someone who is passionate about music and guitars, and has their finger on the pulse with the latest trends in music equipment.

**The role**:
You will take lead responsibility for Blackstar’s Pro / Live Guitar exciting range of products. The PM owns decisions on, and helps to create, materials and communications for educational, presentational, and positioning purposes. These include marketingassets, product copy, video and visual content, product launch campaigns, selling tools, and training and LMS content.

You are the specialist for this product category and the main contact for any Marketing, Sales, Customer Service, and field needs.

Your goal is to make Blackstar the #1 choice for gigging guitarists worldwide. Success in this role will be measured by the impact that your initiatives have on the global commercial success and reputation of the Blackstar Pro / Live Guitar product offering.

**The duties and responsibilities will include, but are not limited to**:

- Develop innovative content for the Pro / Live category to engage consumers, staff and retailers.
- Ensure all content is on-brand, consistent in style and quality, and optimised for consumers.
- Deliver content requirements set by brand management including copywriting, developing concepts for print and digital advertising, video direction / production or editing.
- Communicate launch plans, ETAs, new product production schedules and relevant product information to the company as required.
- Provide general editorial direction and support.
- Interface with external partners, including global distributors and dealers.
- Understand the competitive landscape - be an expert on our competitors and how the products are positioned in the market.
- Develop compelling product positioning and messaging strategies for each new product launch, as well as updating and redefining the messaging and marketing content for existing products.
- Be the "on-screen" face when necessary to demonstrate products in video, live tradeshows and at retailers. Where appropriate bring in external demonstrators as needed to support initiatives.
- Interact with retailers and reps to maintain expert awareness and knowledge of dealer networks, and the retail environment.
- Plan, organise, and attend video and photo shoots.
- Assist and lead trade show preparations as required by the management team.
- Work closely with the Director of Marketing and Product Design team on projects that help to increase sales, awareness, and advocacy of Blackstar products.
- Work closely with the sales department to drive the category sales number globally.
- KPIs for category success include: global sales performance, digital and social media stats, on / offline reviews, artist acquisition, media exposure and end-user satisfaction surveys.

**Required Knowledge and Experience**:

- Demonstrate genuine enthusiasm for our products and be the go-to resource for "all things" product-related.
- Possess the interpersonal skills to develop strong rapport with Blackstar and retail personnel, artists and members of the media.
- Possess excellent organisational and time management skills; independently manage a diverse workload while meeting deadlines in a fast-paced business environment.
- Possess analytical skills and the ability to convert numbers to summaries, strategies and actions.
- Must have strong presentation skills - on and off camera.
- Possess a strong working knowledge of MS Office, music DAWs (Digital Audio Workstations) and CRM. Video recording and editing experience is a major benefit.
- Demonstrate the desire and drive for continual self-improvement
- Should have the ability to play guitar and have in-depth knowledge of guitar amps, pedals, and associated equipment, plus home and studio recording.

**The company**:
Launched in 2007, Blackstar is globally recognised and respected as an innovator and leader in guitar amplification design. We are a company of musicians who are truly passionate about what we do and understand the importance of great tone.

Blackstar is based in Northampton, with over 80 years’ combined experience in guitar amplification design and production. Our team pioneers change in the industry and has a strong commitment to driving transformational innovation within all of our products.Blackstar products are the best in the world for design, technology and performance - we create the ultimate tolls for self-expression.

**The Environment**:

- Blackstar is a unique environment; we are all musicians/music lovers and the dress code is relaxed.
- Our teams are experts in their field and we are incredibly passionate about our products and the industry as a whole.
- Office hours are 8:00am to 5:00pm Monday to Friday, with a willingness to work extra hours as and when required to achieve project deliverables to schedule. Flexible approach to working hours/environment where possible, according to business needs.


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