Planning Associate Director

1 month ago

London, United Kingdom Zenith Full time

Company Description

We think big. And act bigger. Stay versatile and interconnected. We approach everything with an inventive spirit and rigorous mindset. Individually we’re great, but as a team we’re unstoppable. Together, we seek out opportunities, frame problems and solve complex challenges. Our collective brilliance exposes breakthroughs. Our capability unleashes creativity. We pursue a new perspective and deliver a new kind of ROI.

Zenith Global are the central team, primarily based in London, supporting our local Zenith markets, leading new business efforts, developing thought-leadership, and driving network development for our 250 offices across 95 countries with over 8,000 staff worldwide.

We house a large team of multi-faceted communications planners, digital and innovation specialists and client leadership teams. Our global client portfolio comprises a range of category leaders including Reckitt, TikTok, Edrington, Coty, Electrolux and Nestlé.

**Our Commitment**
At Zenith Global, we believe that fostering an inclusive culture where all talent can thrive makes our company stronger and help drive invention in the work we do for our clients better. We also believe it enables a greater idea exchange that fuels innovation and best reflects diverse consumer experiences.

We are committed to encouraging our talent to participate in Publicis Groupe’s wide variety of talent engagement and inclusion programming, which includes professional development experiences and participation in the company’s many business resource groups. These include VivaWomen, Égalité, MOCA (Men Of Colour Alliance) and more than a dozen others that are thriving across our network.

Through advocacy, education and inclusion we foster greater collaboration among our people, which in turn inspires work that provides better experiences for our clients and their consumers.

**Job Description**:
**About the client**

Our Pfizer International (ex-US) account is headquartered in London and is a bespoke global operation within the Publicis Groupe network, single-minded in the mission to accelerate Pfizer’s transformation to revolutionise how Pharma connects and engages with their consumers and HCPs - with an ambition of being viewed as a global marketing leader, not just in pharma.

We have built this team drawing from the best talent across the Groupe to deliver cutting-edge expertise and diverse skills, acting as one integrated end-to-end operational model to serve advertising, marketing, production, digital experience, media, data intelligence, analytics, web, and social commerce
- all supported by the scientific rigor pharma needs to deliver personalisation at scale in a compliant way.

Pfizer is pioneering the marketing model of the future, and we recognise that our success is intertwined with the success of Pfizer’s transformation and the growth of their brands.

**About the opportunity**

We are looking for an accomplished Performance Associate Director to join our team. The role will have a particular focus on delivering display and programmatic expertise.

This role is to oversee the account strategy and operations of regional hubs who support display & programmatic health care media. Each regional hub will support a number of markets and deliver tactical media planning and campaign activation. As the Performance Associate Director, you will lay the groundwork for the strategic direction each hub follows and will oversee its implementation into campaigns. As a primary point of contact for clients’ marketing teams & Publicis stakeholders, you will be responsible for ensuring that excellent service is upheld, and campaigns are faultlessly executed.

You will deliver on four key objectives:
**Strategic Thought Leadership**
- Work with the wider Zenith Programmatic team and account strategy teams to devise, implement and deliver best in class display and programmatic strategy. Drive innovation and constantly explore new possibilities for our clients.

**Drive Outstanding Performance**
- Oversees high standard of campaign effectiveness. Accountable for the learning and development of hub members and continually coaches team on performance, driving accountability to enable faultless client service.

**Account Growth & Maturity**
- Grows and develops accounts in their remit, consistently increasing spend and platform/product/technology adoption.

**Build a Centre of Excellence**
- Achieves in depth understanding of client business objectives and priorities and how to achieve them. Designs better ways of working to achieve client aims/ satisfaction/ targets. Identifies, devises, and utilizes quality processes, initiatives, and tools, resulting in a consistent and efficient approach.

This is an opportunity to work with one of the world's largest healthcare companies in a freshly formed team dedicated to delivering digital excellence. It is an interesting, dynamic, and diverse workplace in which to manage significant b

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