Marketing Officer

4 days ago


Carmarthen, United Kingdom National Botanic Garden of Wales Full time

_Following change management and an organisational restructure, the Garden is pleased to be recruiting the following role._

**Marketing Officer**

**OUTLINE purpose of the role**

This is a key role in the Marketing, Communications & Engagement team which supports the Garden’s core mission, ethos, and ongoing success. Contributing widely and proactively, both strategically and operationally, the role will focus on delivering high quality marketing campaigns (digitally and traditionally), raising positive media and public profile, supporting an attractive and diverse events and activities calendar and both engaging and encouraging visitor enjoyment and footfall. In all aspects of the role building excellent relationships with others inside and beyond the Garden is expected.

**A. General Responsibilities**

1. Contributing to the formulation and delivery of the Garden’s Marketing Strategy, and its effective delivery with the aim of increasing visitor numbers and members, generating income, and improving the reputational profile for the Garden.

2. Developing and building positive existing and new relationships inside and beyond the Garden.

3. Building strategic collaborations with partners and organisations such stakeholders, funders, and other venues and visitor attractions.

**B. Specific responsibilities**

4. The day-to-day management of the Garden’s current social media platforms (Facebook, Instagram, Twitter / X, LinkedIn) - both in English & Welsh.

5. The development/launch and management of the Garden’s new TikTok account.

6. The daily content management of the Garden’s website (English & Welsh pages) using WordPress CMS.

7. Liaising with the external Website Designers in terms of ensuring the website runs effectively, and that any upgrades and improvements are made.

8. The design and content creation and of various marketing collateral (both digital and traditional) including posters, leaflets, brochures, flyers, banners, signs, advertisements, exhibition displays, digital signage, videos - both in English & Welsh.

9. Work closely with other departments within the Garden to ensure all services are effectively promoted.

10. Work effectively with external media agencies to develop seasonal and targeted campaigns nationally.

11. Be an integral part of the team’s delivery of the annual events calendar through providing support to the Events Co-ordinator when required, and being available to provide support during the events, which includes weekends.

12. Represent the marketing team (when required) at external events, shows and exhibitions in order to raise the Garden’s profile. This may include extensive travel including weekends

13. Create effective relationships and understandings with others, specifically including, but not limited to, those with visitors, members, media contacts, suppliers, exhibitors, accommodation providers, tour operators and similar.

14. Represent the Garden, when necessary, in respect of event development, media communications, and marketing. This may include press and media interviews and appearances.

15. Arrange to collect, monitor, analyse and review feedback from visitors and others to inform future planning and decision making and to report on progress against targets.

**C. Other General Duties**

16. Contribute, as a member of the Garden staff team, to any activities or duties that support and promote the Garden, and help in its smooth day-to-day running and its overall success.

17. Such other duties as from time to time will be allocated.

**Salary**: £26,175.00 per year

**Benefits**:

- Company events
- Discounted or free food
- Employee discount
- Free parking
- Life insurance
- On-site parking
- Sick pay
- Work from home

Schedule:

- Monday to Friday
- Weekend availability

Application question(s):

- Proven organisational ability and keen attention to detail, capable of working to a high level of individual responsibility and accountability with mínimal supervision
- Excellent communication skills: oral, written, and interpersonal with developed sense of customer focus

**Language**:

- Fluency in written and spoken Welsh. (required)

Work Location: In person

Application deadline: 05/04/2024


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