Digital Analyst

3 weeks ago


London, United Kingdom Spectrum IT Recruitment Full time

**Digital Analyst**

An enterprise organisation are seeking an experienced **Digital Analyst**to join their business to support their Digital Analytics team in spotting trends, providing insight and data driven decision within the business.

This is an excellent opportunity for a data driven and analytical individual to join the team and play a key role in regular reporting requirements within the Digital Analytics team.

The role will provide a **Digital Analyst**opportunities to further develop their skills and experience in data reporting and analysis.

This is a varied role and as a **Digital Analyst**you will:

- Ensure accurate capture and processing of digital data (including Google Big Query, Google Analytics, DoubleClick)
- Use data and analysis with the intent to deliver meaningful change to the Business area
- Ensure data is readily available to key stakeholders through automated reports and dashboards
- Propose and deliver improvement in working with internal and external stakeholders
- Play an instrumental role in driving improvements through data to existing journeys, whilst working closely with the Scrum Team.
- Take a proactive approach to identifying additional opportunities for growth or efficiency
- Work collaboratively and alongside the CRO team to assess and identify opportunities for testing and optimisation
- Deliver analysis of web and digital marketing channels to optimise performance, including but not limited to; PPC, SEO, Affiliates and Display
- Ensure reporting & analysis slides are updated to meet deadlines
- Consistently check all reporting and analysis for accuracy and work proactively with colleagues to ensure they are making accurate data-led decisions
- Ensure third-party data sources (e.g. Google Ads) are integrated into digital data tools and end user reports
- Take a proactive approach in reviewing existing systems, processes, reporting and analysis
- Stay up to date with industry developments, best practices and new technologies

The successful **Digital Analyst**will have:

- At least three years' experience delivering analysis of digital data and identifying opportunities
- Proficient user of SQL particularly for Google Big Query
- Ability to communicate in a clear and effective manner, both in written & verbal form
- Self-starter and proactive that works well in a cross-functional team
- University education to a high standard preferred, but not required
- Experience of working with a number of stakeholders to drive digital change (e.g. Product, CRO, Acquisition)
- Professional qualifications / certification an advantage, but not required
- Direct experience of using data and analysis to inform key business decisions (e.g. actionable insights & recommendations that help lead to increased sales, conversion rate improvements)
- Approachable for internal & external customers, and able to work across a variety of stakeholders
- Background in digital with hands-on attitude and ability to deliver
- Ability to talk to non-digital colleagues about data & analytics in a language they'll understand
- Familiarity with Google Analytics, Google Ads & Google Data Studio is necessary
- Ability to build strong relationships across a variety of teams
- Familiarity with Python to handle APIs and other cloud computing
- Ability to work to deadlines across a number of concurrent initiatives
- Experience of creating automated reporting / dashboards
- Knowledge of tag management/data layer implementation desirable, but not vital

The successful **Digital Analyst**will have proven experience within **Digital Analyst/Market Analystenvironment.**

The company benefits include: Salary up to £55,000, Bonus, Pension, 25 days holiday and more.


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