Marketing Assistant

7 months ago

Cambridge, United Kingdom Layrd Design Full time

We are seeking an experienced individual to join our fast-growing team as a Marketing Assistant. The individual will report directly to the Studio Manager.

In this newly created role, you will be pivotal in shaping our brand image and driving Layrd’s marketing efforts. This will include:
**Social media**:
Maintaining our social media platforms, crafting engaging content, and interacting with our online community.

**Website**:
Building and maintaining our website to ensure it reflects our Company, our latest projects and our achievements.

**Creativity**:
Developing captivating content that resonates with our target audience, including blog posts, videos, and visuals.

You will be expected to work closely with our design team to translate intricate design concepts into compelling marketing materials being cognisant of current marketing trends and competitor activities to ensure Layrd Design stays at the forefront of the industry.

To succeed in this role, you will need:

- A deep interest in interior design and a knack for capturing its essence in your marketing efforts.
- Proven experience in social media management, content creation, and website maintenance.
- Strong communication skills to convey the essence of our projects to diverse audiences.
- An innovative and creative mindset that can contribute fresh ideas to our marketing strategies.
- Excellent organisational skills to manage multiple projects and deadlines effectively.

Why work for Layrd:
**Creative**

We are a creative and design-led company; we approach each brief with fresh eyes and pride ourselves on creating unique spaces for each client.

**Engaging**

We are an approachable and engaging team and want our clients to feel at ease talking to us and asking questions about the designs we produce.

**Social**

We are an inclusive business, and we socialise as a team regularly through team lunches. We also encourage and support our staff to attend appropriate networking events that they have identified.

**Forward Thinking**

Sustainability and wellbeing are focal points within our design process, which is what we are best known for. It is our unique selling proposition.

Key Job Roles:

- Contributing to creating and being responsible for the delivery of the marketing plan for the business.
- Liaising with the design team on their unique Sectors and ensuring an agreed method on how to market to each.
- Social media management and marketing ( Instagram, Facebook, Linkedin, Twitter, Tik-Tok)
- Content creation - social media and website graphics
- Content Creation - project images and Videos
- Creative writing to position Layrd as a knowledge leader
- Website maintenance, including SEO
- Authoring project case studies.
- Marketing all Layrd external events such as ‘Future Spaces.’
- Originating and the delivery of printed marketing materials
- Identifying new opportunities for marketing activity
- Quarterly newsletter creation and distribution
- Attending regular on-site project meetings to capture content in support of marketing activities
- Capturing, authoring and showcasing client feedback/testimonials

What are we looking for in you?
- A demonstrably organised individual
- A positive, proactive approach.
- An excellent communicator.
- Someone who enjoys researching, writing and editing content for articles and case studies.
- An understanding of how to use social media to support business objectives.
- An individual confident in networking and building relationships with existing and potential clients.
- Someone equally happy working on detailed tactical tasks and more outward-facing strategic interactions and projects.
- An individual who takes pride in the quality of their work and has an eye for detail.
- An analytical and confident individual who can use data to help focus marketing activity effectively and generate value from it.
- Someone who brings fresh ideas and is comfortable collaborating with colleagues to innovate how we build our business.
- You must have excellent time management skills and the ability to multitask and prioritise whilst working on your own initiative.
- An attention to detail and creative problem-solving skills.
- Strong interpersonal and teamwork skills.
- The ability to effectively communicate with colleagues at all levels
- Strong written and verbal English language skills

What we offer you:

- The ability to mould and shape this new role within the company
- Flexible working days and hours (four office days a week and one day working from home or remotely per week if desired)
- Training and personal development
- The opportunity to be part of a fast-growing, enthusiastic company
- An annual leave allowance of 29 Days (including public holidays) per year
- Enrolment into the Nest Pension Scheme
- Gym Membership at an onsite gym
- Free Parking
- Team socials and events
- A nurturing work environment where you will have the ability to grow with the business and influence its future

**Salary**: £23

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