Brand Ambassador

2 weeks ago


London, United Kingdom Edrington Full time

**Requisition Id**:2303**Location**:London, GB, W1F 0UHAbout Edrington
Edrington UK is the UK’s number one whisky supplier. As part of the global Edrington group it is responsible for the sales, marketing and distribution of global brands such as The Macallan, Highland Park and The Famous Grouse in the UK marketplace. As a distribution partner of Beam Suntory, Edrington UK also represents many of its brands in the UK, including Courvoisier, Laphroaig, Maker’s Mark and The House of Suntory range of Japanese craft spirits. With offices in Glasgow and London, Edrington UK’s customers range from major supermarkets and online retailers to the country’s very best bars, pubs and restaurants.
At Edrington UK, we pride ourselves in being a people-first organisation. We have been recognised as one of the UK’s Best WorkplaceTM, as well as an official Great Place to Work for Women and Great Place to Work for Wellbeing.Brugal Rum has set an ambitious vision to become the no.1 ultra-premium Rum by 2030 and we’re looking for our new Brand Ambassador to help us reach that target.
Remuneration and Package
- Salary £42,800 - £53,500
- Annual bonus
- 37 days holiday + 4 Giving More Days
- Attractive pension
- ShareSave scheme
- Private Healthcare
- Global wellbeing programme
Position Summary
The Brand Ambassador will be the face of the Brugal Rum brand for the UK and responsible for building and delivering best-in-class education and engagement programs for consumers, influencer groups, media and internal/external stakeholders, including Edrington commercial teams.
Job Description
Some key aspects of the role include:

Consumer Facing
- Acting as our in-market authority on the Brugal Rum brand and rum category by conducting rum tastings and hosting unique brand experiences.
- Supporting the planning and execution of experiential events and implementing Brugal Rum’s Consumer and advocacy engagement platform.
- Representing Brugal Rum at priority media and consumer events.
Influencer & Media Outreach
- Influencer engagement in target Key City’s.
- Building influencer networks, including
- Creating and developing a Brugal Rum social media following, adhering to brand social media guidelines and plans.
Trade Facing
- Delivering bespoke education and building elevated brand confidence within priority trade accounts, inspiring brand advocacy and ensuring front of mind presence
- Working collaboratively to identify opportunities and recommend change as required.
- Building relationships and trust of key decision makers (e.g., beverage directors, buyers, bar staff)
Skills and Experience
To be successful, you will be passionate about rum, storytelling and building luxury brands. You will have the confidence and gravitas to make your mark in the world of ultra-premium spirits.
Employee value proposition
At Edrington, you will experience an incredible culture based on respect and giving more. We are exceptionally passionate about our brands and genuinely care about our people, continually investing in their development and wellbeing. Join Edrington and make a world of difference.



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